Broadway & Live Theater — 2026-09-01
Broadway’s summer momentum continues with strong box office performances, though recent data indicates a slight seasonal decline in late August. The fall season is ramping up with major productions like *The Imaginary Invalid* preparing for previews, while national tours for *Jersey Boys* and *Oh, Mary!* are set to launch. Critics are currently highlighting the new theatrical adaptation of *Paranormal Activity*, marking a notable shift toward horror-themed stage productions.
Broadway & Live Theater — 2026-09-01
Key Highlights
Box Office Performance For the week ending August 23, 2026, Broadway’s 26 running productions grossed a total of $24,840,816. This figure represents an 8% decrease from the previous week, signaling a typical late-summer dip in attendance as the tourist season winds down. Despite this decline, overall capacity utilization remains high, with some weeks in late July/early August seeing over 94% capacity across all theaters.
Tours and Transfers Two major national tours are gearing up to hit the road: the casts of Oh, Mary! and Jersey Boys are finalizing their schedules for upcoming engagements. Jersey Boys is specifically noted as preparing to launch its tour, adding to the vibrant live theater landscape outside New York.
Review Spotlight
Paranormal Activity The most talked-about new entry is the stage adaptation of Paranormal Activity. The production reimagines the film franchise’s ghost story with an intimacy unique to live theater. Critics have noted the show's ability to leverage the immediacy of the stage to enhance the horror elements, distinguishing it from its cinematic source material.
Coming Up
Fall 2026 Openings The fall season features several high-profile openings:
- The Imaginary Invalid: Previews begin September 25, 2026, with an opening night scheduled for October 22, 2026. Bill Irwin stars in this adaptation of Molière’s comedy, directed by Brandon J. Dirden. The cast also includes Brooks Ashmanskas and Rachel Bloom.
- Off-Broadway: The Loft at St. Luke’s Theatre will begin previews on September 30, 2026, opening on October 5, 2026. The musical features book, music, and lyrics by Nick Blaemire.
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