Google Marketing Live 2026: AI-Native 광고 시대의 개막
The Google Marketing Live 2026 event highlighted a major shift toward AI-native workflows, effectively moving away from traditional keyword-based campaigns. Marketers now need to adapt to Gemini-integrated strategies. Meanwhile, Microsoft Advertising is highlighting cost-effective opportunities for startups, and GA4 has rolled out automated cost imports for Meta and TikTok. Key takeaways include optimizing content for AI search, activating GA4 data integration, and testing smart bidding strategies.
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