Aug 30, 2026

디지털 마케팅 트렌드: ChatGPT 광고 확대와 GSC 업데이트

OpenAI has rolled out its ChatGPT ad pilot to Mexico and Brazil, expanding its reach to 9 countries. Meanwhile, Google Search Console now displays third-party views from platforms like Instagram, YouTube, and TikTok, transforming how marketers measure cross-channel performance. HubSpot's latest report also highlights the superior conversion rates of AI-driven traffic, making Answer Engine Optimization (AEO) a crucial strategy for modern digital marketers.

17 min read/15 sources

Aug 24, 2026

디지털 마케팅 데일리 브리핑 — 2026-08-24

오늘 가장 주목할 소식은 Gartner의 2026 디지털 마케팅 하이프 사이클이 AI 지출을 단순한 도구 경쟁이 아닌 거버넌스 문제로 재정의했다는 점입니다. 아울러 AI 검색에서의 브랜드 가시성 확보가 새로운 핵심 과제로 떠오르면서 Answer Engine Optimization(AEO) 전략의 중요성이 커지고 있습니다. 마케팅 팀들은 품질, 매출 영향력, 효율성에 초점을 맞춘 KPI를 세우고, AI 기반 채널과 기존 채널을 함께 관리해야 합니다.

20 min read/15 sources

Aug 21, 2026

디지털 마케팅 인사이트 및 최신 트렌드

As of August 20, 2026, the digital marketing industry's most pressing issues are the expansion of the ChatGPT ad platform to 31 European markets and the introduction of the 'Maximize results' bidding strategy. Meanwhile, as of August 7, Meta is undergoing rapid technological shifts, including AI-powered automatic rewrites of text within ad images and the release of an official MCP server, which requires a redesign of creative workflows. The key action marketers must take immediately is running initial allocation tests for AI-powered search ads (ChatGPT) and responding to Meta's AI creative rewrite policies.

20 min read/15 sources

Aug 4, 2026

Digital Marketing Brief — 2026-08-04

As of August 4, the ECDMA Global Awards recognized excellence in 2026 marketing and e-commerce. A new HubSpot report reaffirms that websites, blogs, and SEO remain the most influential channels for B2B. Marketers are reshaping their KPIs around quality, revenue impact, and efficiency, with audience segmentation (51%) emerging as the top optimization technique.

14 min read/15 sources

Aug 3, 2026

Digital Marketing Insight: 디지털 마케팅 인사이트 및 최신 트렌드

As of early August 2026, the marketing landscape is hitting an operational turning point driven by policy changes and AI automation. With email marketing delivering a stellar $36 ROI per $1 spent, budgets are shifting. HubSpot data confirms that websites, blogs, and SEO remain the top-performing channels, urging marketers to prioritize CRO and audience segmentation to maximize trust and efficiency.

24 min read/15 sources

Jul 31, 2026

Digital Marketing Brief — 2026-07-31 소식

The big news today is the HubSpot 2026 State of Marketing Report, which highlights that marketers are struggling most with measuring ROI (33%), tracking trends (29.8%), and generating leads (29.6%). Plus, data on Answer Engine Optimization (AEO) shows that visitors from AI tools convert at a 58% higher rate than regular organic traffic—making this a new channel you need to tap into right away.

7 min read/15 sources

Jul 30, 2026

디지털 마케팅 Daily Briefing – 2026-07-30

The top stories from July 28–30 highlight major platform updates. Google Ads has officially launched two new click metrics—Product Clicks and Non-Product Clicks—to provide deeper performance insights, while testing personalized search queries based on browsing history. Marketers should update their campaign dashboards immediately to track these new data points.

21 min read/15 sources

Jul 27, 2026

Digital Marketing Insight: 2026년 7월 27일 Daily Brief

Google Ads API v25 is out, limiting policy appeals to six months, while Meta is embedding AI tools into its Ad Manager. Meanwhile, marketers are seeing a 58% higher conversion rate from AI-driven traffic compared to organic, making Answer Engine Optimization (AEO) a must-have strategy.

18 min read/15 sources

Jul 24, 2026

Digital Marketing Brief — 2026-07-24 업데이트

Google Ads' AI Max update and the expanding ChatGPT ad platform are grabbing everyone's attention right now. Staying on top of Meta and TikTok's fluctuating ad costs and evolving measurement methods is key to crushing your campaign goals. This week's top priority: audit your AI-driven bidding and unify your cross-channel performance data.

18 min read/15 sources

Jul 21, 2026

Digital Marketing Insight: 디지털 마케팅 인사이트 및 최신 트렌드

Today’s update covers the major integration of Meta and TikTok ad spend into Google Analytics, simplifying cross-channel reporting. We also highlight the performance of Snapchat’s Sponsored Snaps, which are seeing 22% higher conversion rates and 19% lower CPA. Plus, we look at why data sharing remains a top 2026 challenge for marketing teams and how basic A/B testing can skyrocket your ROI.

17 min read/15 sources

Jul 16, 2026

Digital Marketing Daily Briefing — 2026-07-16

Google is expanding the influence of generative AI in advertising by launching 'Business Agent for Leads' for brands in India. Meanwhile, 75% of marketers are boosting or maintaining investments in messaging apps, with a shift toward KPIs focused on quality and revenue. This week's action items include testing Google Ads' new AI tools, refining channel-specific content strategies, and building out segmentation for messaging platforms.

14 min read/15 sources

Jul 12, 2026

Digital Marketing Insight: 디지털 마케팅 데일리 브리핑

Google은 8월 17일부터 예산 제약 캠페인에 적용되는 타겟 기반 입찰(tCPA/tROAS) 시스템을 변경할 예정입니다. 한편, 마케터들은 GA4의 Meta 및 TikTok 비용 데이터 통합을 통해 성과를 더 쉽게 추적할 수 있게 되었으며, AI 연구로 인해 구매 후반 단계에서 유입되는 리드가 증가함에 따라 초기 단계 인식 전략의 수정이 요구됩니다.

22 min read/15 sources

Jul 11, 2026

Digital Marketing Insight: 2026-07-11 브리핑

구글 광고의 목표 기반 입찰 전략이 8월 17일 변경됨에 따라 성과 측정 방식의 재점검이 필요합니다. 동시에 Meta와 TikTok 비용 데이터를 Google Analytics로 통합하여 교차 채널 리포팅을 최적화하는 것이 필수적인 시점입니다. 마케터들을 위한 주요 전략과 대응 가이드를 정리했습니다.

21 min read/15 sources

Jul 5, 2026

Digital Marketing Insight: 2026 트렌드 브리핑

The digital marketing market reached $786.2B in the first half of 2026, with Meta overtaking Google. Key trends include AI-driven optimization, cross-channel data integration, and the rise of CTV, while AI skills command a major salary premium.

15 min read/15 sources

Jul 2, 2026

Digital Marketing Insight: 디지털 마케팅 데일리 브리핑

In the first half of 2026, AI-driven optimization in programmatic advertising and shifting privacy policies have become major trends. Micro-influencers (32.4%) are outperforming macro-influencers (30.2%), while marketers now prioritize lead quality (39%) as their top metric. Leveraging first-party data and trust signals is the key to maximizing ROI.

18 min read/15 sources

Jun 29, 2026

Digital Marketing Insight: 메타 AI와 마케팅 트렌드

Meta's ad ROAS rose 25% to $4.13, fueled by new AI creative tools revealed at Cannes. Meanwhile, a major productivity crisis persists: 98% of marketers miss launch deadlines and 70% overspend. The key takeaway: streamlining campaign management is now more critical than optimizing ad performance.

17 min read/15 sources

Jun 26, 2026

Digital Marketing Insights & Trends — June 26, 2026

Conversational ad formats are gaining traction as OpenAI sees a 50% drop in ChatGPT ad rejections. Meta has rolled out a full AI creative ad ecosystem to help every marketer cross the AI threshold. The digital marketing market hit $662.3B in 2026 with a 77% AI adoption rate, while short-form video continues to lead platform share.

14 min read/15 sources

Jun 24, 2026

Google Analytics, Meta·TikTok 통합 및 마케팅 인사이트 2026

6월 22-24일 디지털 마케팅 핵심 뉴스는 Meta와 TikTok의 광고 데이터 통합, 소매 미디어 네트워크의 $150억 시장 성장, 그리고 AI 기반 마케팅 자동화의 확산입니다. 마케터들은 구글 애널리틱스의 교차 플랫폼 비용 데이터 자동 임포트 기능을 활용해 효율성을 극대화해야 합니다.

21 min read/15 sources

Jun 21, 2026

Digital Marketing Insight 및 트렌드 — 2026-06-21

오늘의 디지털 마케팅 뉴스는 Google Analytics의 Meta·TikTok 비용 데이터 통합, AdGPT의 AI 캠페인 자동화 플랫폼 출시, 주요 플랫폼들의 신규 광고 포맷 공개를 다룹니다. 클로스-루프 분석(close-loop analytics)을 통한 플랫폼 간 성과 통합 추적이 오늘 마케터들이 즉시 실행해야 할 핵심 인사이트입니다.

18 min read/15 sources

Jun 19, 2026

AI로 마케팅 캠페인을 가속화하는 Digital Marketing Insights

오늘의 디지털 마케팅 업계는 AI 기반 캠페인 자동화 도구의 등장과 FIFA World Cup 26 광고 전략에 주목하고 있습니다. AdGPT의 Go Live™ 기능이 캠페인 제작 시간을 획기적으로 단축시켰고, 글로벌 브랜드들은 2026 World Cup을 겨냥한 대규모 광고 준비에 한창입니다. 또한 실시간 크로스채널 광고 데이터 통합 기능이 마케터들의 효율성을 크게 높여주고 있습니다.

19 min read/15 sources

Digital Marketing Insights and Latest Trends

Latest

디지털 마케팅 트렌드: ChatGPT 광고 확대와 GSC 업데이트

디지털 마케팅 데일리 브리핑 — 2026-08-24

디지털 마케팅 인사이트 및 최신 트렌드

Digital Marketing Brief — 2026-08-04

Digital Marketing Insight: 디지털 마케팅 인사이트 및 최신 트렌드

Digital Marketing Brief — 2026-07-31 소식

디지털 마케팅 Daily Briefing – 2026-07-30

Digital Marketing Insight: 2026년 7월 27일 Daily Brief

Digital Marketing Brief — 2026-07-24 업데이트

Digital Marketing Insight: 디지털 마케팅 인사이트 및 최신 트렌드

Digital Marketing Daily Briefing — 2026-07-16

Digital Marketing Insight: 디지털 마케팅 데일리 브리핑

Digital Marketing Insight: 2026-07-11 브리핑

Digital Marketing Insight: 2026 트렌드 브리핑

Digital Marketing Insight: 디지털 마케팅 데일리 브리핑

Digital Marketing Insight: 메타 AI와 마케팅 트렌드

Digital Marketing Insights & Trends — June 26, 2026

Google Analytics, Meta·TikTok 통합 및 마케팅 인사이트 2026

Digital Marketing Insight 및 트렌드 — 2026-06-21

AI로 마케팅 캠페인을 가속화하는 Digital Marketing Insights

Want your own AI intelligence feed?