Digital Marketing Daily Briefing — 2026-07-16
Google is expanding the influence of generative AI in advertising by launching 'Business Agent for Leads' for brands in India. Meanwhile, 75% of marketers are boosting or maintaining investments in messaging apps, with a shift toward KPIs focused on quality and revenue. This week's action items include testing Google Ads' new AI tools, refining channel-specific content strategies, and building out segmentation for messaging platforms.
14 min read/15 sources
