Marketing Daily Briefing — 2026-04-20
The IAB’s "2025 Internet Advertising Revenue Report" (via PwC) shows global digital ad revenue hit $294.6 billion last year, a 13.9% jump. This growth is notable as it occurred without major triggers like the Olympics, World Cup, or elections. In South Korea, digital advertising now accounts for over 60% of the market. Meanwhile, the April 2026 brand reputation rankings for listed ad agencies are led by Cheil Worldwide, Innocean, and SM C&C.
12 min read/15 sources
