Morning News: 나눔과 사회공헌 소식 — 2026-06-16

비영리단체 주요 소식

Gyeonggi-do Institute of Agriculture and Marine Resources(경기도농수산진흥원) conducted an ESG social contribution activity on the 12th near Oido Port in Siheung-si to help preserve the coastal environment. The initiative focused on protecting the marine ecosystem and improving the environment in the Gyeonggi sea, highlighting the organization's commitment to social responsibility.

1 sources

senews.kr

<경기도 소식-환경> 경기바다 환경보전 위한 ESG 사회공헌 활동 등 | 사회적경제뉴스

기업 사회공헌(CSR/ESG) 소식

Kakao Games, moving toward a global ESG leader

Kakao Games is pushing to become a global ESG company through its "Multiplying-Value Gaming" (다가치 게임) vision. By aiming to make daily life a little happier through the fun inherent in games, the company is carrying out various social contribution activities, setting a strong example of corporate social responsibility within the gaming industry.

Shinhan Bank, "2026 Love Blood Donation" campaign

In honor of World Blood Donor Day, Shinhan Bank held the "2026 Love Blood Donation" campaign on the 14th to help stabilize blood supplies and promote a culture of respecting life. This is a practical example of corporate social responsibility, encouraging participation from both employees and customers to make a real impact on society.

Discussions on the proper establishment of ESG systems

An ESG column in the Electronic Times (전자신문) highlighted how CSR, once used primarily for building a positive corporate image, has evolved. Modern ESG represents a shift in management style that seeks sustainable growth beyond mere profit-seeking.

1 sources

economytalk.kr

[사회공헌 특집(158)] 카카오게임즈…\

정책 및 이슈 브리핑

Value-based consumption and the evolution of corporate giving

Corporate social contribution (CSR) is changing. As the trend of "value-based consumption" (가치소비), where people express their beliefs through their purchasing behavior, grows stronger, companies are moving away from one-off donations. Instead, they are evolving toward social contribution models that involve both consumers and employees, focusing on creating true social value.

Measuring the real impact of social contribution

Seo Myeong-ji, CEO of CSR Impact, emphasized that "good social contribution is about asking how the field has truly changed until the very end." She pointed out that it is crucial to move beyond "projects for the sake of projects" and consider whether there is a lasting purpose beyond budget cycles, and whether the work is actually making a difference on the ground.

오늘의 키워드

다가치 게임 (Multiplying-Value Gaming) — A management strategy adopted by companies like Kakao Games where gaming experiences are used to create social value alongside entertainment.

가치소비 (Value-Based Consumption) — A consumer trend where personal beliefs and social values influence buying habits, driving changes in how companies approach CSR.

ESG 경영 (Environmental, Social, and Governance) — A modern management paradigm that considers environmental, social, and governance factors to achieve long-term value beyond simple social responsibility.