Insurance Industry and Insurtech Report — 2026-10-09
Mirae Asset Life Insurance is speeding up its shift into an 'AI-native insurer' by applying AI across core operations. Meanwhile, DB Insurance and Shinhan Life are boosting consumer trust by improving healthcare ad management and taking corrective actions. Globally, insurtech is seeing rapid innovation driven by AI automation and data utilization.
Insurance Industry and Insurtech Report — 2026-10-09
Domestic Insurance Industry Trends
Major domestic insurers are focusing on digital transformation and securing reliability in healthcare services.
First, Mirae Asset Life Insurance is pushing to become an 'AI-native insurer' by integrating artificial intelligence not just as simple administrative support, but across all core insurance operations—including internal infrastructure, underwriting, digital healthcare, and variable insurance. This strategy aims to actively leverage AI to create fundamental insurance value and enhance the customer experience.

Meanwhile, DB Insurance and Shinhan Life have taken corrective actions regarding ads related to 'fast-track appointments at major hospitals' and promised to prevent recurrence, aiming to strengthen ad management systems for healthcare services attached to insurance products. Amid tightening financial regulatory trends, insurers are working to reduce the risk of exaggerated ads for supplementary services and step up consumer protection.

Global Insurtech and Healthcare Achievements
In the overseas insurtech market, AI, automation, and data-driven technological innovation are emerging as major topics.
The 9th annual 'InsurTech100' report highlighted companies transforming the insurance industry by leveraging AI, automation, and data.

Additionally, the InsurTech Insights edition published in early October 2026 discusses how AI is changing the traditional 'build vs. buy' equation for life insurers, and how decentralized distribution and tech infrastructure are shaping the next phase of insurance.

Market Insights and Analysis
Based on the latest collected cases, the insurance industry is evolving along two main axes: internalizing AI into core operations and securing reliability in healthcare services.
Domestically, like Mirae Asset Life Insurance, the 'AI-native' paradigm is spreading, where AI goes beyond simple chatbots or underwriting assistant tools to become core infrastructure for insurance operations. On the other hand, global insurtech trends also suggest that the adoption of AI has entered a phase where it is fundamentally reshaping traditional system development methods (Build vs. Buy).
At the same time, with regulatory authorities applying strict standards to exaggerated ads for healthcare-linked services—as seen in the cases of DB Insurance and Shinhan Life—insurers face a situation where they must further strengthen service transparency and consumer protection standards. Moving forward, the digital healthcare competitiveness of insurers is expected to depend not only on the speed of adopting advanced technologies, but also on the trustworthiness of how accurately those services are guided and managed.
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