Celebrity Business Moves — 2026-04-02
The Casamigos founders — George Clooney, Rande Gerber, and Mike Meldman — are making waves with a new non-alcoholic beer venture, signaling a pivot from spirits to the booming sober-curious market. Late-night personality Guillermo Rodriguez debuted his namesake salsa brand at Natural Products Expo West, joining a growing wave of TV personalities launching food and beverage lines. Meanwhile, a new cultural analysis is interrogating the trend of unpronounceable, vowel-dropping celebrity brand names like "Syrn" and "Skylrk."
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