Celebrity Business Moves — 2026-05-27
This week's biggest celebrity business headlines center on the intersection of sports representation and entertainment dealmaking, with a Goldman Sachs-owned agency forming an unusual partnership that could reshape how star athletes monetize beyond the field. Meanwhile, Byron Allen makes a bold move acquiring BuzzFeed for $120 million, and new data shows female athletes are dominating brand deal volume in a major shift for sports marketing. AI investments by entertainers are quietly accelerating behind the scenes.
5 min read/15 sources
