India Entertainment Market Weekly Report — May 25, 2026
India's entertainment market this week saw major OTT and theatrical releases including Drishyam 3, reinforcing South Indian cinema's grip on streaming platforms. A Kotak Mutual Fund report shows Indian households are shifting spending away from food and essentials toward digital consumption—OTT subscriptions, premium smartphones, and live events. Netflix faces mounting competition from telecom bundles and local content strategies, while South Indian films captured approximately 60% of OTT-acquired theatrical hits in 2025, a trend gaining significant attention in the market.
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