Cosmetics Industry Weekly Trends — 2026-04-20
In 2026, the "peptide therapy" trend is spreading across the beauty industry, signaling a major new wave. According to the 16th-week review from Global Cosmetics News, NYX Professional Makeup has expanded into body care, while market research firms project the global cosmetics market will grow from $318.7 billion in 2026 to $472.5 billion by 2033. Meanwhile, after testing 678 products, a Good Housekeeping cosmetic chemist has confirmed that K-beauty skincare has officially become a staple in the U.S. market.
Cosmetics Industry Weekly Trends — 2026-04-20
🔥 Key News This Week
A Flood of Peptide Products — The Beauty Industry's 'Peptide Therapy' Trend
2026 is being dubbed the "Year of the Peptide," with a massive influx of topical peptide products hitting the market. Following the initial wave of peptide skincare products from brands like Goop, Glow Recipe, and Naturium in 2023, a new surge is underway. With numerous brand founders and executives preparing to launch new peptide products, this trend is expected to significantly impact the entire beauty industry.
NYX Professional Makeup Expands into Body Care
According to the 16th-week review (April 2026) of Global Cosmetics News, NYX Professional Makeup has entered the body care market with its 'Fat Oil' collection. Additionally, Dollar Shave Club has launched a new line targeting female grooming. The expansion of professional makeup brands into skincare and body care is one of the standout industry trends of 2026.
WWD Beauty Top 100 — 2025 Global Rankings Released
WWD Beauty Inc has released its ranking of the world's 100 largest cosmetics manufacturers based on 2025 revenue. This ranking serves as a vital indicator for understanding the global dynamics of the cosmetics industry each year.
'10 Years Out' Strategies for Beauty Brands — A Shift in Growth Paradigms
According to Vogue, the era of large investment rounds, high valuations, and low-cost customer acquisition is a thing of the past. With the beauty boom era behind us, brands must find a new formula for success. Strategic restructuring for sustainable growth is taking place across the industry.
💄 New Products & Collections
Here are the notable new products and collections this week:
| Brand | Product/Collection | Key Feature | Source |
|---|---|---|---|
| NYX Professional Makeup | Fat Oil Body Care Collection | Makeup brand expansion into body care | |
| Dollar Shave Club | Female Grooming Line | Entry into the female market by a historically male-focused brand | |
| Multiple Brands | Peptide-based Skincare | New product lineups responding to the 'Peptide Therapy' trend |
🧪 Ingredient & Tech Trends
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Peptides: Emerging as the most notable skincare ingredient of 2026. Following the initial 2023 boom, a wider range of brands are entering the market with "peptide therapy" products. Following Goop, Glow Recipe, and Naturium, many new brands have announced their entry.
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K-Beauty Formulations Fully Established in the U.S. Market: After a Good Housekeeping cosmetic chemist tested 678 products, K-beauty skincare is no longer considered a "rising trend" but a fully established mainstream fixture in the U.S. market. Ingredients originating from Korea, such as snail mucin serums and ginseng-based creams, continue to influence global skincare formulations.
📊 Market & Business
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Global Cosmetics Market Outlook: According to Data Bridge Market Research, the cosmetics market is projected to grow from $301.2 billion in 2025 to $318.7 billion in 2026, and reach $472.5 billion by 2033. The growing consumer preference for science-backed, high-efficacy formulations and increased awareness of ingredient transparency are key growth drivers.
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Rapid Growth in Children's Cosmetics Market: A new report from DataM Intelligence states that the global children’s beauty segment is expanding rapidly across both skincare and makeup. The report provides an in-depth analysis of regional growth trends, market segmentation, CAGR projections, and the revenue performance of key companies.
🌏 Regional Spotlight
- K-Beauty Fully Established in the U.S. Mainstream: In tests of 678 products conducted by a Good Housekeeping cosmetic chemist this year, K-beauty skincare was assessed to have "fully landed" in the U.S. market. Skincare market research institutions also confirm that Korean-originated ingredients and formulations, such as snail mucin serums and ginseng creams, are consistently expanding their influence in the global market.
👀 Points to Watch Next Week
- Potential unveiling of new peptide skincare product lineups from various brands riding the 'Peptide Therapy' trend.
- Market response to the NYX Fat Oil body care collection and further moves by makeup brands into the body care category.
- Discussions on regulations and shifts in brand strategy within the children’s beauty segment of the global cosmetics market.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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