2026-07-31 대한민국 Housing Subscription Update
As of the 31st, the Seoul subscription market shows a growing preference for small-to-mid sized apartments, with the Wolgye Jungheung S-Class Riviere closing at a 48.77 to 1 competition rate. While weekend sales events like the opening of the Hangang Prugio Riverfront model home are heating up, competition for large apartments over 85㎡ has fallen to one-third of what it was a year ago.
2026-07-31 South Korea Housing Subscription Update
Top 3 Key Projects This Week
1. Wolgye Jungheung S-Class Riviere (Nowon-gu, Seoul)
- Developer: Jungheung Construction
- Supply Scale: 62 units (excluding special supply)
- Sale Price: Not disclosed
- Subscription Schedule: 1st priority local subscription closed (28th)
- Key Point: Recorded an average competition rate of 48.77 to 1 during the 1st priority local subscription on the 28th, with 3,024 applications showing strong demand in the Nowon-gu area.
2. Hangang Prugio Riverfront (Gimpo-si, Gyeonggi-do)
- Developer: POSCO E&C
- Supply Scale: Not disclosed
- Sale Price: Not disclosed
- Subscription Schedule: Model home opening (31st)
- Key Point: A premium complex with Han River views in Gimpo. Marketing kicks off with the model home opening on the 31st.
3. Chuncheon Riverview IPARK (Chuncheon-si, Gangwon-do)
- Developer: Not disclosed
- Supply Scale: Not disclosed
- Sale Price: Not disclosed
- Subscription Schedule: Winner announcement completed (29th)
- Key Point: Located in a new residential hub in Dong-myeon, Chuncheon. Currently in the formal contract phase following the winner announcement.
Competition Rates & Winning Score Review
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Wolgye Jungheung S-Class Riviere: Average competition rate of 48.77 to 1, 1st priority local subscription closed — Indicates high preference for small-to-mid sized apartments in the Nowon-gu area.
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First Half Seoul Private Apartment Winning Score: Average 64.12 points — According to HomeDoobu analysis, 8 of the top 10 most competitive sites were in Seoul, confirming that winning scores are higher in Seoul than in Gyeonggi.
Market Trends & Expert Insights
In the metropolitan subscription market, competition for large apartments (over 85㎡) has dropped to one-third of the level seen a year ago. Meanwhile, demand for small-to-mid sized units remains high, reflecting homebuyers' increased sensitivity to high prices. There is also a clear gap based on construction brand reputation, with top-10 construction firms seeing competition rates 4.5 times higher than others.
Reader Checklist (Action Items)
- Check the Hangang Prugio Riverfront (model home opening on 31st) and other scheduled subscriptions for today.
- Confirm formal contract schedules for projects that announced winners on the 31st.
- Self-check your non-homeowner period and subscription score (keep in mind the average winning score is around 64 points).
- Monitor the downward trend in competition for large units exceeding 85㎡.
At a Glance
| Keyword | Description |
|---|---|
| Small-Mid Preference | Relatively higher competition for units 85㎡ or smaller |
| Large Unit Cooling | Competition for units over 85㎡ has plummeted to 1/3 of last year’s levels |
| Seoul Focus | 8 of the top 10 most competitive sites in H1 were in Seoul |
| Brand Gap | Top 10 firms recorded 4.5x higher competition than smaller firms |
| Rising Scores | Seoul winning scores are trending upward, averaging 64 points |
Subscription Inquiries: ApplyHome (applyhome.co.kr), 1644-7445 (Mon–Fri, 09:00–17:30)
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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