오늘의 디저트와 카페 메뉴 트렌드 — 2026-09-17

오늘의 신메뉴 하이라이트

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img.particlenews.com

img.particlenews.com

Starbucks Korea — 3 Autumn Season Dessert Cakes

• Category: Dessert/Bakery
• Release Date/Period: Launched September 15, 2026
• Key Features: A lineup embodying the flavor of the autumn signature drink, the "Black Glazed Latte," reimagining a beverage as a dessert.
• Why It Matters: Beyond simple beverage sales, this is a strategic move to raise average transaction values by expanding the brand's signature drinks into bakery items, offering customers a fresh beverage-and-dessert pairing experience.

Dunkin' — Jeju-Infused Pound Cake

• Category: Bakery
• Release Date/Period: Launched September 17, 2026 (Today)
• Key Features: A pound cake made with distinct ingredients from Jeju Island, aligning with the local specialty ingredient trend.
• Why It Matters: Demonstrates how large franchise bakeries are actively embracing the "local food" trend, highlighting regional agricultural produce and unique raw ingredients.

Haitai Confectionery — French Pie Mini Peanut Butter Cream

• Category: Snack/Dessert
• Release Date/Period: Launched September 17, 2026
• Key Features: A mini-sized product adding peanut butter cream to the existing French Pie, targeting the dual-purpose snack and dessert market.
• Why It Matters: Strengthens the small-format dessert lineup that pairs well with coffee, driving consumption in cafes and convenience store channels.

프랜차이즈 동향

The coffee franchise industry is moving away from summer fruit bingsu and pivoting toward savory, sweet, seasonal ingredients that match the cooler weather.

• Starbucks, Compose, Ediya: Major franchises are rolling out lattes and dessert menus featuring autumn seasonal ingredients like chestnut, sweet potato, and dried persimmon ("hongsi"). This is interpreted as a strategy to prevent customer churn through seasonal marketing.
• Starbucks (Global): The U.S. headquarters released its Halloween MD collection on September 15 and plans to launch the "Black Cat Frappuccino" and "Venti Black Night Cookie" on October 22. The global trend of "Halloween season marketing" is expected to influence the domestic market soon.

편의점·베이커리 신상품

• Samlip — Siru Pie & Sweet Red Bean Roll: New products utilizing traditional sweet red bean in pie and roll cake formats were released today (the 17th). The modern reinterpretation of traditional ingredients continues.
• Daesang Daves Bokumjari — 5 Types of Fruit Preserves and Jams: In line with the home-cafe trend, five new fruit jams and preserves capturing various fruit flavors have been launched, stimulating at-home dessert consumption.

오늘의 트렌드 키워드

1. Seasonal Ingredients (Chestnut & Sweet Potato) — Major franchises like Compose Coffee, Ediya, and Starbucks are intensively launching lattes and desserts utilizing chestnuts, sweet potatoes, and dried persimmons. This demonstrates the rapid adaptability of the Korean cafe market in immediately reflecting seasonal changes into its menus.
2. Beverization of Desserts — The phenomenon of expanding popular drink flavors into cakes and cookies—like Starbucks' "Black Glazed Latte Cake"—is pronounced. This lowers the barrier to purchase by letting customers experience familiar flavors in new formats.
3. Halloween & Unique Visuals — Centered around global Starbucks, Halloween-themed beverages and MDs such as "Black Cat" are launching. Domestically, with October approaching, there are signs that visually striking, SNS-shareable menus are spreading.

글로벌 비교

The global cafe market is showing a trend toward pursuing health and trendiness simultaneously, with winter menus previewed to combine "Dubai chocolate (pistachio + chocolate)" and "protein." In contrast, the domestic market still focuses mainly on traditional seasonal sentiments like seasonal fruits (chestnut, sweet potato), though the proportion of menus combining visuals and unique ingredients is expected to gradually increase as global Halloween trends flow in.

다음 주에 주목할 이벤트

• Starbucks Halloween MD Expansion Across All Stores: Halloween merchandise that began in select stores or online on the 15th will roll out in full force across physical stores starting next week, with related beverage and food promotions expected to intensify.
• Intensifying Autumn Menu Competition: Between late September and early October, franchises are scheduled to successively announce new menus utilizing additional autumn seasonal ingredients like mini pumpkins ("danhobak"), persimmons, and pears.

독자 액션 아이템

• Menu Planner: Following the current popularity of chestnuts and sweet potatoes, plan a "beverage-based dessert" lineup that reinterprets the flavors of your brand's signature drinks into cakes or cookies, much like Starbucks did.
• Cafe Operator: Since "Black Cat" or "Halloween" themes have already kicked off globally, prepare to enhance visual appeal for October by utilizing black-toned ingredients (black sesame, squid ink, cocoa, etc.).