Today’s Dessert and Cafe Trends — 2026-07-06
The domestic cafe and dessert market is currently buzzing with the localization of global trends like Dubai chocolate and pistachio, alongside a major strategic expansion of franchises into Gangnam.
Today’s Dessert and Cafe Trends — 2026-07-06
Franchise Trends
-
Paul Bassett: As part of a strategy to strengthen its position in the Korean market, World Barista Champion Paul Bassett opened the "Paul Bassett Gangnam" store near Sinnonhyeon Station on July 3. Despite cost pressures from rising global bean prices and exchange rates, the brand is doubling down on its premium strategy to stay competitive.
-
A Twosome Place: Following marketing controversies in May, competition with Starbucks has intensified in terms of performance. The brand is now diversifying its market position by expanding its premium store concept.
Today's Trending Keywords
-
Dubai Chocolate × Pistachio: The "Dubai Chocolate" series, launched by global chains (Starbucks US) early in 2026, is spreading rapidly across Korea. Combinations of pistachio cream, chocolate cold foam, and kataifi (phyllo dough) are becoming the new standard for premium beverages.
-
The Golden Age of Matcha: Matcha products are surging in the domestic confectionery and cafe industry. Moving beyond just being a coffee alternative, matcha is now being incorporated into all types of bakery and dessert items. Fusion menu items like Starbucks' "Iced Dubai Chocolate Matcha" are leading this global trend.
-
Concentration in Gangnam Premium Districts: Specialty and premium coffee brands like Paul Bassett and A Twosome Place are strengthening their strategic entry into Gangnam, a hotbed for dining. The core strategy focuses on next-generation store concepts and enhancing the overall brand experience.
Global Comparison
In the global market, Dubai chocolate has been an official fixture on the Starbucks US menu since early 2026, making Middle Eastern dessert ingredients like pistachio and kataifi mainstream. The domestic cafe market is adopting this trend quickly, localizing it by developing crossover menu items with matcha to suit domestic palates.
Action Items for Readers
- Menu Planners: Explore opportunities to stay ahead of global trends by developing menu items that combine Dubai chocolate, pistachio, and matcha.
- Cafe Operators: Consider opening locations in premium commercial districts like Gangnam or upgrading existing stores with a premium concept.
Note: This update includes news released within 24 hours as of July 5, 2026, 18:00. Please check official channels for additional new product information.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
Powered by
