Get the latest scoop on trending pastries, baked goods, and cafe hits with our daily breakdown of what’s winning in the market.
오늘의 한국 카페·디저트 업계는 10월 중순 본격적인 시즌 메뉴 전환을 앞두고, 글로벌 스타벅스의 홀리데이 신메뉴 사전 공개와 국내 편의점·베이커리의 '웰니스(건강 지향)' 신제품 출시에 주목하고 있습니다. 특히 저당·고식이섬유를 강조한 빵류가 새로운 트렌드로 부상하고 있으며, 스타벅스의 티라미수 라떼 등 글로벌 신메뉴가 국내 도입에 미칠 영향을 예의주시하는 분위기입니다.
스타벅스가 가을 메뉴에 에어로카노와 미니 파이를 추가하며 시즌 라인업을 넓혔고, 국내 커피 브랜드들도 IP 협업과 체험형 메뉴로 소비자를 사로잡고 있습니다. 가을을 맞아 카페와 베이커리 업계에서는 신메뉴를 중심에 둔 프리미엄화 전략이 점점 더 활발해지는 분위기입니다.
최근 국내 카페업계는 신메뉴보다 매장 전략에 더 주목하고 있습니다. 팀홀튼과 테라로사의 성수 초대형 플래그십, 그리고 스탠브루와 할리스의 생활밀착형 소형 매장 실험이 동시에 이뤄지는 이원화 구조가 뚜렷해졌어요. 베이커리와 과자 시장에서는 삼송빵집과 오뚜기의 콜라보 고로케, 그리고 삼립과 해태의 가을 신제품들이 새롭게 출시되었습니다.
In mid-September 2026, major domestic franchises launched a wave of autumn seasonal menus featuring ingredients like chestnut and sweet potato. Notably, Starbucks Korea introduced three new cakes on the 15th that reinterpret the flavors of popular beverages into desserts, blurring the line between drink and treat. Meanwhile, the global market continues to see trends driven by Halloween "Black Cat" concepts alongside unique combinations of Dubai chocolate and pistachio.
According to a Segye Ilbo report today (Sept 12), local cafes are heavily expanding into meal-replacement and street food menus like salads, bungeoppang, and pizza bread, accelerating the "restaurantification of cafes." Meanwhile, Starbucks launched new autumn items utilizing Muan roasted sweet potatoes and domestic chestnuts, continuing the trend of seasonal ingredient-based desserts.
9월 초, 국내 카페 업계는 본격적인 가을 시즌을 맞아 유자, 산과 바다 등 제철 식재료를 활용한 시즌 메뉴를 속속 선보이고 있습니다. 특히 폴바셋의 유자 시즌 메뉴와 제일제면소의 가을 산과 바다의 진미가 주목받고 있으며, 글로벌 트렌드였던 '두바이 초콜릿' 열기는 다소 주춤한 대신 로컬 감성의 디저트가 강세를 보이고 있습니다.
2026년 9월 초, 메가커피가 커피 프랜차이즈 브랜드평판 1위를 차지하며 가성비 커피의 저력을 보여줬어요. 파리바게뜨는 '초코 쫀득 츄러스'를 선보였고, 글로벌 스타벅스는 '에어로카노'와 미니 파이로 가을 메뉴 트렌드를 이끌고 있답니다.
Domestic coffee chains are in a state of hyper-competition, launching over 10 new menu items every month. Starbucks is leading the summer season with its Orange Cream series, while Compose Coffee is targeting health-conscious customers with low-sugar peach and Hallabong smoothies. Meanwhile, global hits like Dubai chocolate and pistachio cream are starting to gain traction in Korea.
Domestic cafes are rolling out summer drinks made with seasonal fruits like peach and Hallabong, while the global Dubai chocolate and pistachio craze is hitting local menus via Starbucks’ upcoming Orange Cream lineup. Low-sugar drinks that maximize tartness and flavor are leading the way.
The domestic cafe and dessert market is currently buzzing with the localization of global trends like Dubai chocolate and pistachio, alongside a major strategic expansion of franchises into Gangnam.
2026년 6월 9일, 국내 카페 시장은 단종 메뉴를 다시 선보이고 글로벌 트렌드를 반영하는 전략으로 고객 발길을 붙잡고 있습니다. 두바이 초콜릿과 피스타치오 같은 프리미엄 재료가 인기를 끌고, 익숙한 옛 메뉴들이 돌아오며 고객 충성도를 높이는 모습입니다.
카페 업계가 때 이른 더위에 맞춰 계절 메뉴 경쟁을 서두르고 있어요. 특히 단종 메뉴를 다시 선보여 충성 고객을 사로잡으려는 움직임이 눈에 띄고, 두바이 초콜릿과 피스타치오 조합 같은 글로벌 트렌드도 국내 카페가 빠르게 흡수하고 있네요.
Domestic coffee franchises are ramping up their summer menu competition through ice cream collaborations and premium desserts. Compose Coffee's launch of six soft-serve ice cream flavors using Sangha Farm milk is the standout, while global trends like Dubai chocolate, pistachio, and matcha are increasingly being adopted by local cafes.
Compose Coffee's new 6-item ice cream line has ignited a premium dessert race among major cafe chains. Collaborations and seasonal menus are heating up, while global trends like matcha, pistachio, and Dubai chocolate are gaining serious momentum in the local market.
As of May 24, 2026, the South Korean coffee and dessert industry is reeling from the Starbucks Korea "Tank Day" marketing controversy, which has severely damaged brand trust and triggered a shift toward alternative gift brands. Globally, the Dubai chocolate, matcha, and pistachio trio remains dominant, influencing domestic cafe menus. Recent reports also highlight new Sanrio-themed convenience store desserts and Paris Baguette’s specialized "Cafe de Dessert" stores.
The "Tank Day" controversy at Starbucks Korea has sparked a massive boycott and upended the café industry, while Sanrio-themed convenience store snacks and Paris Baguette’s "Café de Dessert" shops are capturing the hearts of Gen ZAlpha. Globally, the Dubai chocolate, pistachio, and matcha craze is being redefined as a "luxury wellness" trend, heavily influencing the local market.
As of May 18, 2026, the combination of Dubai chocolate, matcha, and pistachio has become a global trend, directly influencing domestic franchises and bakery brands. Paris Baguette has introduced "Cafe de Dessert," a specialized store format featuring a Parisian vibe, while the core keywords in the bakery industry remain premiumization, character collaborations, and wellness.
As we head into the summer of 2026, the Korean dessert market is witnessing extreme polarization: high-end premium bingsu versus budget-friendly single-serve cup bingsu. Meanwhile, the global "Dubai chocolate, pistachio, and matcha" flavor trio, solidified by Starbucks, is rapidly permeating the domestic scene.
The South Korean summer dessert market is experiencing extreme price polarization, with premium bingsu and value-for-money cup bingsu both gaining popularity. Compose Coffee has unveiled four new summer menu items, while Ediya Coffee is countering with 4,000 won cup bingsu. Globally, the combination of Dubai chocolate, matcha, and pistachio remains a dominant trend, influencing new menu development in domestic brands.
The Korean coffee and dessert scene is buzzing with Compose Coffee’s popular new Vanilla Cream Latte line, while the race to capture the summer market with "cup bingsu" (individual-sized shaved ice) is officially on. Globally, the trends for Dubai chocolate, matcha, and pistachio, championed by Starbucks, continue to strongly influence local franchise menu strategies. Meanwhile, Paris Baguette has intensified competition in the premium bakery cafe sector by launching "Cafe de Dessert," a new concept store dedicated to Parisian-style treats.
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