반려동물 산업 뉴스 브리핑 — 2026-10-13
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The global veterinary dietary supplements market is projected to grow at a CAGR of 6.3% through 2035, driven by the pet humanization trend, while retail sectors in Korea actively expand pet-friendly services and experiential marketing. Meanwhile, about 87% of dog farms in Korea have closed down ahead of the upcoming dog meat ban legislation set for 2027.
Pet Industry and News Briefing — 2026-10-13
Pet Industry and Business Trends
Pet Humanization Drives Veterinary Supplements Market The global veterinary dietary supplements market is projected to grow at a compound annual growth rate (CAGR) of 6.3% through 2035. This growth is primarily fueled by the "pet humanization" trend—where pets are treated as family members rather than just animals—along with an increasing demand for preventative animal healthcare.

Retailers Expand Dog-Friendly Travel and Adoption Support Services Retail companies in Korea are expanding dedicated services targeted at consumers who travel and dine out with their pets. Moving beyond simply offering treats, companies are stepping up experiential programs tied to corporate social responsibility (CSR) activities, such as stray dog adoption support and pet food donations, to boost customer loyalty.

Flooring Industry Highlights Anti-Slip Features for Dogs Interior material companies like KCC Glass and LX Hausys are emphasizing "dog-friendly designs" as a key functional aspect of their flooring products. Through products that offer not only stylish designs but also cushioning and anti-slip properties to ensure a safe living environment for dogs, these companies are rolling out consumer experiential marketing.

Policy and Legislative Updates
87% of Korean Dog Farms Close Ahead of 2027 Meat Ban Ahead of the law banning the consumption of dog meat (breeding, slaughter, distribution, and sale) scheduled for February 2027, about 87% of the 1,537 dog farms across Korea have already closed down. This is seen as a result of the government's phased closure policy combined with shifting social perceptions.

'Animal Welfare Basic Act' Re-proposed to Establish Prime Minister Oversight Legislative efforts continue as Representative Yoon Jun-byeong proposed the "Animal Welfare Basic Act," which aims to establish separate fundamental principles and implementation systems for animal welfare policies through dedicated legislation. This bill is drawing attention as it specifies a system where the Prime Minister oversees animal welfare policies, following a previous bill proposed by Representative Seo Sam-seok.
Healthcare and Lifestyle Tips
Winter Pet Apparel and Wellness Programs Gaining Popularity With the era of 10 million pet owners, related products and services are becoming increasingly specialized, ranging from winter thermal clothing for dogs to dedicated foods, accommodations, and wellness programs. Pet owners are seeking customized care solutions to minimize physical stress in their pets caused by seasonal changes.

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