Pet Industry Brief — 2026-07-01 업데이트
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Domestic pet registrations have reached a record 3.67 million. The pet healthcare market is expanding, with major firms like LG Electronics innovating in pet-focused products. Meanwhile, abandoned animal numbers have dropped for six consecutive years, showing a shift toward more responsible pet ownership.
Pet Industry and News Briefing — 2026-07-01
Pet Industry and Business Trends
Pet registrations hit 3.67 million… Abandoned animals down for 6th straight year
Domestic pet registrations have hit an all-time high of 3.67 million. According to the "2025 Animal Protection and Welfare Survey" released by the Ministry of Agriculture, Food and Rural Affairs, the cumulative number of registered pets reached 3.676 million, with 247,000 new registrations (a 4.9% decrease from the previous year). Meanwhile, the number of lost and abandoned animals stood at 96,000, marking a downward trend for the sixth consecutive year since 2019, suggesting an improvement in public awareness of pet protection.

Pet healthcare market booms as pharma companies expand lineups
As the pet healthcare market enters a growth phase, domestic pharmaceutical companies are actively developing new products. A wide range of healthcare solutions, from skin care medical devices to treatments for senior dogs, are hitting the market, reflecting a trend where pet health management is moving beyond basic supplies into advanced services.

LG Electronics wins innovation award for pet steam cleaning tech
LG Electronics won the AI Innovation Award at the "2026 Korea Innovation Awards" for its steam cleaning technology designed to efficiently remove pet-related messes. This highlights the development of smart home appliance technology that improves living convenience with pets and reflects the growing corporate interest in the pet market.

Pet imports and retail decline as adoption culture spreads
Last year saw a decline in the number of pet import and sales businesses compared to the previous year. This is attributed to the government's "Adopt, Don't Shop" policy and growing awareness among pet owners, which is fostering a broader culture of adoption. Meanwhile, related service industries like pet grooming and funeral services continue to grow.

Policy and Legislative Changes
Jeonbuk-do to conduct intensive crackdown on dog registration in July
Jeonbuk-do is launching an intensive crackdown throughout July on unregistered dogs and compliance with owner responsibilities. While ostensibly an inspection for issuing fines, the move effectively aims to reduce blind spots in pet management systems and prevent the loss and abandonment of pets. This serves as an example of a local government implementing the central government's strengthened animal protection policies.

Health Management and Lifestyle Tips
Shift toward preventive pet health management
The paradigm of pet health management is rapidly shifting from disease treatment to preventive care. AI-based smartphone diagnostics and home kit analyses are helping owners easily understand and manage their pets' status using health data collected at home. A culture of monitoring health in daily life—from selecting the right food to tracking activity levels and lifestyle habits—is spreading. As a result, the heightened level of care among households with registered pets is creating a virtuous cycle that continues to reduce the number of abandoned animals.
Issue Date: July 1, 2026
Editorial: Pet Industry News Briefing Team
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