Pet Industry News Briefing — 2026년 6월 19일
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The pet insurance market has surged 61%, officially hitting the 100 billion won milestone. Samsung Electronics has also sparked new competition in pet healthcare by unveiling AI-powered remote diagnosis technology, while Seoul is launching a pet care support program for seniors.
Pet Industry News Briefing — 2026-06-19
Pet Industry & Business Trends
Pet Insurance Market Surges 61%, Hits 100 Billion Won Milestone
The domestic pet insurance market is seeing explosive growth. With a 61% year-over-year increase in premiums, the market has officially surpassed the 100 billion won threshold for the first time. This surge is attributed to the growing perception of pets as family members, leading to a higher demand for insurance to offset rising veterinary costs.
Samsung Electronics Unveils AI "Pet Doctor" Tech with 97% Accuracy
Samsung Electronics is making a bold move into the pet healthcare sector. On June 17 at VivaTech 2026 in Paris, France, Samsung showcased "Lifet," a technology developed by Korean startup Elevenliter. This tool enables smartphone-based detection of pet illnesses with 97% accuracy, signaling a new era for remote pet consultations.
Pet-Specialized Hotel Market Expands Amid Tourism Trends
With over 30% of households now owning pets, the market for pet-specialized hotels—complete with dedicated rooms, playgrounds, and swimming pools—is growing rapidly. Unlike standard hotels that simply allow pets, these facilities are designed with the comfort and safety of pets as the top priority, establishing themselves as a new trend in tourism.
2026 Poeria Incheon Pet-Fair Upcoming
The "2026 Poeria Incheon Pet-Fair," which highlights the current state and future of the pet industry, will be held from July 10–12 at the Songdo Convensia Exhibition Center II in Incheon. Focused on a premium pet culture where pets and humans grow together, this expo is expected to be a major event showcasing the current landscape of the domestic pet industry.
Policy & Legal Updates
Seoul Launches Pet Care Support Program for Vulnerable Seniors (65+)
The Seoul Metropolitan Government has begun a dedicated support program for low-income seniors aged 65 and older who own pets. Running from June 22 to November 30, the initiative targets seniors who are basic livelihood security recipients or in the second-lowest income bracket. The program provides customized services including pet meals, walking assistance, waste disposal, and health checkups to improve the quality of life for both the owners and their pets.
Public Veterinary Act Amendment Promulgated, Effective Dec 17
The Korean Veterinary Medical Association welcomed the "Act on Public Health Veterinarians," which was amended and promulgated on the 16th. Taking effect on December 17, the law establishes a legal framework for the government to systematically manage the recruitment and working conditions of public health veterinarians. This is being hailed as a vital improvement for disease prevention and public health.
Health Care & Lifestyle Tips
Growth in Customized Pet Supplement Market: Importance of Age and Habit-Based Care
As the pet-raising culture matures, there is increasing interest in personalized health management based on a pet's lifestyle and age. More pet owners are choosing supplements targeted at specific concerns like tear stains, joint health, skin and coat conditions, and respiratory health. Establishing a regular health "routine" is becoming common among owners, reflecting the shift in perspective where pets are considered core members of the family.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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