Pet Industry News Briefing — June 7, 2026
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The animal medicine market has surpassed 1.5 trillion won for the first time, while the Animal and Plant Quarantine Agency is shifting toward public-led pet disease research. Meanwhile, hotels and resorts are competing to attract "pet-fam" customers, and safety measures at animal shelters are being stepped up for the summer.
Pet Industry News Briefing — June 7, 2026
Pet Industry and Business Trends
Veterinary Medicine Market Tops 1.5 Trillion Won for the First Time
The domestic animal medicine market exceeded 1.5 trillion won last year for the first time. The total comprised 1.0515 trillion won in domestic production and 464.7 billion won in imported finished products, with exports reaching 475.8 billion won, surpassing the value of imports. This growth is attributed to the rising number of households raising pets and increased demand for animal medicine in the livestock industry.

Hotels and Resorts Compete for "Pet-fam" Customers
As the number of "pet-fam" (pet + family) households grows, the hospitality industry is intensifying its efforts to attract guests with specialized pet-friendly services. Hotels and resorts are expanding their offerings, ranging from pet-accompanied room services to specialized on-site pet facilities.

Boehringer Ingelheim Emphasizes Preventive Care
Boehringer Ingelheim Animal Health Korea is focusing its social contribution activities on supporting national disease prevention programs, animal welfare, and sustainable livestock farming, centered on the themes of prevention, data-driven approaches, and sustainability.
Policy and Legislative Updates
Quarantine Agency Shifts to Public-Led Pet Disease Management
The Animal and Plant Quarantine Agency is initiating a paradigm shift in pet disease management. To significantly increase the proportion of pet disease research—which stood at only 14% last year—the agency is strengthening public-led research capabilities. The first consultative group meeting presented specific action plans, including the establishment of an active surveillance system for pet infectious diseases, the introduction of a data-based disease prediction system, advanced diagnostic capabilities through national reference labs, and the development of standardized guidelines for stem cell therapy.

Enhanced Safety Management for Animal Shelters in Summer
The Ministry of Agriculture, Food and Rural Affairs is implementing policies to strengthen safety management at animal protection centers during the summer season. With the era of 10 million pet-owning households now a reality, the policy aims to improve the operational safety of animal protection infrastructure.
Health and Lifestyle Tips
Building a Proactive Response System for Pet Disease Management
The Animal and Plant Quarantine Agency’s new disease management system promotes comprehensive advancement from infectious disease surveillance to cutting-edge treatment technologies. It is particularly focused on securing capabilities for proactive response and predicting disease outbreaks through a data-driven prediction system.

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