Marketing Tech Weekly — 2026-09-03
Marketing Tech Weekly|2 min read8.9AI quality score — automatically evaluated based on accuracy, depth, and source quality
This week, Google begins the automatic migration of Dynamic Search Ads to AI Max, while TikTok introduces new Collage Carousel formats for Q2 2026. In tooling, InboxAlly launches a new Email Deliverability Hub with free tools, and Kana emerges from stealth with $15M in funding to build AI marketing agents.
Marketing Tech Weekly — 2026-09-03
Ad Platform Updates
Google Ads: Automatic Upgrade of DSA to AI Max
- What changed: Starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will be automatically upgraded to AI Max.
- Who's affected: Advertisers using Dynamic Search Ads or broad match strategies in Google Search campaigns.
- What to do: Review campaign structures and asset groups before the automatic upgrade takes effect to ensure alignment with AI Max best practices.
TikTok: New Collage Carousel Format
- What changed: TikTok introduced "Collage Carousel," a new ad format featuring one hero image and three additional product visuals in the first frame. Each image is clickable and links directly to product detail pages.
- Who's affected: Brands and advertisers using TikTok Shopping ads.
- What to do: Update creative assets to include multi-product visuals in the first frame to leverage the new Collage Carousel format.
Digital Marketing Updates: September 2026 Overview
- What changed: Recent updates include new AI-generated content rules, a decline in Reddit citations on ChatGPT, Google Display moving to DemandGen, and Meta AI working with Meta Ads.
- Who's affected: SEO specialists, paid media buyers, and content strategists.
- What to do: Monitor changes in AI search citation patterns and adjust display advertising strategies to align with DemandGen transitions.
New Tools & Launches
InboxAlly Email Deliverability Hub
- Category: Email Marketing / Deliverability
- What it does: Combines a reputation-improvement platform with a suite of 11 free tools for email deliverability.
- Why it matters: Provides accessible tools for brands to monitor and improve email sender reputation without immediate high-cost commitments.
- Pricing: Includes free tools; platform pricing undisclosed.
Kana AI Marketing Agents
- Category: AI Automation / MarTech
- What it does: Builds customizable, agent-based marketing tools.
- Why it matters: Founded by the creators of Rapt and Krux, Kana aims to provide flexible AI agents for marketers, moving beyond rigid automation platforms.
- Pricing: Undisclosed; company raised $15M.
Growth Playbook
- Vibe Marketing for Lean Teams: New insights highlight how AI helps lean teams launch faster, test smarter, and win customers with less waste by adopting "vibe marketing" principles.
- Email Deliverability & Trust-First Tactics: September 2026 trends emphasize boosting opens and clicks through stronger deliverability and trust-first tactics, rather than just volume-based sending.
Industry Moves
- Kana Funding: Kana, an AI marketing startup, emerged from stealth with $15 million in funding to build flexible AI agents for marketers.
What to Watch Next Week
- Google AI Max Migration: Advertisers should monitor performance metrics closely as DSA campaigns begin their automatic migration to AI Max throughout September.
- MarTech Conference Online: Senior-level marketers are gathering online on September 2 for the MarTech Conference to discuss emerging professional experiences.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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