Creative Suites: Adobe Firefly, Canva, Figma AI — 2026-10-27
Canva launched its first proprietary AI image model, "Craft," delivering 2K editable layers to compete directly with Adobe’s Firefly. Meanwhile, Adobe integrated its creative tools into Google Gemini, expanding its AI reach beyond its own ecosystem. The stock photography market faced a historic shift as Getty Images filed for Chapter 11 bankruptcy, citing AI-driven market disruption and failed merger attempts.
Creative Suites: Adobe Firefly, Canva, Figma AI — 2026-10-27
Top developments
Canva Debuts "Craft" Proprietary AI Image Model
Canva has released "Craft," its first in-house AI image generation model designed specifically for design workflows. Unlike generic text-to-image tools, Craft produces visuals at 2K resolution with editable layers, allowing users to modify generated assets directly within the Canva interface. This move signals Canva’s transition from a template-based platform to a provider of proprietary generative infrastructure, aiming to retain professional designers who require granular control over AI outputs.
Adobe Integrates Creative Cloud Tools into Google Gemini
Adobe announced a major partnership with Google, allowing users to access pro-grade Adobe tools—including Photoshop, Lightroom, Express, and Firefly—directly through conversations with Google Gemini. This integration lets users enhance photos, create marketing assets, and customize designs without leaving the Gemini interface. The move leverages Gemini’s massive user base, which serves more than one billion people monthly, to embed Adobe’s AI capabilities into a broader conversational AI environment.
Getty Images Files for Chapter 11 Bankruptcy
Getty Images has filed for Chapter 11 bankruptcy in Delaware, marking a significant collapse in the traditional stock photography market. The filing follows the failure of a $3.7 billion merger with Shutterstock and is driven by "growing competition from AI-generated imagery" that has undercut licensing revenue. Under the restructuring plan, the Getty family and Koch Equity Development will inject up to $533 million in new equity, taking the company private. Analysts note that AI tools like Google’s "Nano Banana" can now generate comparable images for fractions of a cent, eroding the value proposition of stock photo libraries.
Figma Faces Class Action Over AI Training Data
Figma is facing a proposed class action lawsuit in California federal court alleging the company misused customers' private designs to train its AI models. While the initial report of the suit dates back to late 2025, the legal scrutiny remains a critical backdrop for Figma’s recent feature announcements, including new agent definitions and code layers. This litigation highlights the growing tension between design software providers' desire to leverage user data for AI improvement and creators' demands for data sovereignty.
Local view
In Japan, recent guides from AI Jitan Hub and PromoClock highlight the pricing structures of creative suites for local users. Adobe Illustrator is noted as having no free tier beyond a 7-day trial, with subsequent costs at 3,280 yen/month for the annual plan. Adobe Firefly offers a daily-capped free tier, with paid plans starting at 1,580 yen for 2,000 credits. These guides reflect a local market focused on cost-efficiency and clear credit limits amidst the influx of global AI tools.
Context & numbers
- Adobe Financials: Adobe reported record revenue of $23.77 billion in fiscal 2025, with its AI business influencing over $5 billion in recurring revenue. Firefly has generated over 22 billion assets.
- Canva Scale: Canva’s community reached 260 million monthly users in 2025, with revenue hitting $3.5 billion.
- Getty Debt: Getty Images secured commitments for up to $533 million in new equity as part of its prepackaged Chapter 11 restructuring plan.
On the radar
- Meta Terms Delay: Meta has delayed the rollout of new terms of service regarding AI training data after backlash from creators worried about website scraping, removing the word "train" from the initial update.
- Canva AI Training Settings: Users are increasingly guided on how to opt out of Canva’s AI training settings, which default to using user designs and editor usage for model improvement.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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