Anime Gacha Games: Banners, Collabs, Revenue — 2026-10-30
Nexon has confirmed it will take over publishing and service operations for *Blue Archive* in Japan starting January 2027, replacing Yostar. Meanwhile, *Genshin Impact* reclaimed the top spot in September mobile revenue estimates with $50M, and *Uma Musume* announced new regional collaborations and merchandise.
Anime Gacha Games: Banners, Collabs, Revenue — 2026-10-30
Top developments
Nexon Takes Over Blue Archive Japan Operations
Nexon announced that it will assume publishing and service operations for the Japanese version of Blue Archive starting in January 2027. The transition follows a request from developer NEXON Games to terminate the existing contract with Yostar. To mark the change, Nexon plans to distribute free 100-pull tickets and anniversary-limited ★3 selection tickets to players.

Genshin Impact Tops September Revenue Rankings
Recent estimates indicate Genshin Impact returned to the #1 position in September 2026 with approximately $50 million in mobile revenue. This surge outpaced competitors like Honkai: Star Rail and Zenless Zone Zero, which saw slight revenue dips in the preceding months. The ranking highlights the continued dominance of HoYoverse titles in the global gacha market.
Uma Musume Announces Regional Collab and Merch
Cygames revealed a new "Autumn Food Collaboration" with Miho Village in Ibaraki Prefecture, scheduled to begin November 12, 2026. Additionally, new merchandise featuring the character Forever Young, including cushions and glasses, launched on October 31. These initiatives aim to strengthen community engagement through localized, real-world events and exclusive physical goods.

Local view
Japanese Media Coverage
Japanese outlets like Famitsu and Game Watch heavily covered the Blue Archive publisher shift, noting that the change to Nexon was initiated by the developer's request. Dengeki Online detailed the compensation packages, including free rolls and selection tickets, to soften the transition for players.
Korean Industry Perspective
Korean media reported that Nexon, the parent company of developer NEXON Games, is consolidating control over the title. Ruliweb noted that the publisher change will officially take effect with the late January 2027 update, coinciding with the Blue Archive Fest event.
Context & numbers
Revenue Rankings
August 2026 data showed Fate/Grand Order leading with $41M, followed by Genshin Impact at $38M. By September, Genshin surged to $50M, while Dragon Ball Z Dokkan Battle and Onmyoji entered the top 10 at #4 and #8 respectively.
On the radar
- Blue Archive 6th Anniversary Event: The "Blue Archive Fest!
Rock With Me♪" event has been confirmed for 2027 at Makuhari Messe. - Blue Archive New Character: A new ★1 student, "Lana" (CV: Hikaru Iida), was announced during the October 25 livestream.
- VR Event: The "Welcome Back! Blue Archive VR!+" event is currently running at TOC Ariake until November 3, featuring fan art and VR experiences.
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