Makeup Launches, Viral Products and Colour Trends — 2026-09-14
NARS and Charlotte Tilbury have launched key fall collections in the US and Europe, while Ulta’s "21 Days of Beauty" sale drives significant consumer traffic. In Asia, LIPS App highlights a shift toward "neo-texture" lip products, and Olive Young reports strong sales for blush and cushion foundations during its September event. <!-- /headline --> **NARS, Charlotte Tilbury Launch Fall Collections as Ulta Sale Peaks** <!-- /headline -->
Makeup Launches, Viral Products and Colour Trends — 2026-09-14
NARS and Charlotte Tilbury have launched key fall collections in the US and Europe, while Ulta’s "21 Days of Beauty" sale drives significant consumer traffic. In Asia, LIPS App highlights a shift toward "neo-texture" lip products, and Olive Young reports strong sales for blush and cushion foundations during its September event.
<!-- /headline -->NARS, Charlotte Tilbury Launch Fall Collections as Ulta Sale Peaks
<!-- /headline -->
NARS Introduces Liquid Sparkle and Velvet-Matte Lips
NARS released its Fall 2026 collection on September 13, 2026, featuring a new buildable liquid sparkle eyeshadow and a velvet-matte Lip Liner range. The launch focuses on versatile shades including pink, brown, berry, and red, aiming to provide high-impact color with a soft-focus finish. This launch aligns with the broader "Simple+" trend identified by industry pros, emphasizing glowing skin and glossy or matte lips over heavy application.
Ulta’s 21 Days of Beauty Sale Drives Traffic
Ulta Beauty is currently hosting its "21+ Days of Beauty" sale, offering up to 50% off top brands including IT Cosmetics, Nioxin, and MAC. The event, which began in late August and continues through mid-September, has been highlighted by beauty writers as a critical period for restocking staple products before they sell out. Executives from Ulta recently stated that the company is seeing resilient consumer demand, supported by its broad price range and loyalty program.
Charlotte Tilbury Expands with New Foundation and Eyeshadow Sticks
Charlotte Tilbury launched a new generation foundation available at Sephora starting September 4, 2026, alongside the Exagger-Eyes Easy Eyeshadow Sticks in 12 shades. The new foundation marks a significant update to the brand's base makeup lineup, while the eyeshadow sticks offer both matte blur and satin glow finishes. These launches coincide with the brand's continued focus on "magic cream" innovations and seasonal gift sets.
Japanese Market Sees Surge in Lip Product Interest
The LIPS App (Japan) announced its September Monthly Trend Award winners, noting that lip products are currently the most active category in the Japanese beauty market. The report highlights a trend toward "neo-textures" and "muted colors," indicating a shift away from high-gloss finishes toward more sophisticated, matte, and satin formulations. This aligns with global trends where lip liners and treatments are outperforming traditional lipstick in dollar growth.
Local view
In Japan, media outlets like Biteki and Michill are focusing on affordable luxury ("puchi-pura") launches from brands like Canmake and Cezanne, with specific attention to highlight pencils and baked brown eyeshadows releasing in early September. In Korea, Cosmorning reported that Olive Young’s September "OlYoung Sale" featured approximately 34,000 beauty and wellness items, with a strategic focus on makeup products for international tourists during the peak travel season. Korean rankings continue to favor multi-use products like "cushion" foundations and tinted balms, with brands like Lilybyred and Romand maintaining top positions.
Context & numbers
- Category Growth: In Q1 2026, makeup was the softest-performing category overall, but lip treatments and lip liners delivered growth in both dollars and units across prestige and mass channels.
- European Trends: Blush and bronzer sales grew by 11% and 23% respectively in Europe, driven by the popularity of tinted moisturizers (+15%) and concealers (+10%).
- Olive Young Scale: The recent Olive Young sale included roughly 34,000 items, reflecting the scale of the Korean beauty retail market.
On the radar
- Upcoming Events: Cosmetics Business has flagged virtual events for September 10 and September 17, 2026, which may reveal further product insights.
- Sephora Calendar: Shoppers are advised to monitor Sephora's 2026 sale calendar for upcoming discounts, with major events typically occurring in spring and fall.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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