Men's Grooming and Skincare Boom — 2026-09-28
This week's key developments center on Asia: Korean beauty giants are pushing into professional clinic-grade beauty devices as homecare competition intensifies, and new forecast data points to continued growth in men's grooming products and science-backed K-beauty through the mid-2030s. Western market commentary continues to frame men's skincare as the fastest-growing corner of the grooming category.
Men's Grooming and Skincare Boom — 2026-09-28
Top developments
Korean beauty companies pivot to clinic-grade beauty devices
Cosmetics companies are extending beyond saturated homecare skincare into professional hospital-use aesthetic medical devices. APR Co. is preparing a related device launch ahead of year-end, while Amorepacific is building specialist capability through investments in technology companies. For men's grooming, this signals that the K-beauty playbook — which already drove premiumization in men's skincare — is moving to clinical and device-adjacent formats where male consumers, increasingly comfortable with professional skin treatments, are a natural growth audience.
Men's grooming products market projected to boom, led by L'Oréal and P&G
A market analysis published this week projects continued expansion of the men's grooming products market as men adopt specialized personal care spanning skincare, haircare, shaving, fragrances, and beard care — with L'Oréal and Procter & Gamble driving premium grooming innovation. Premium positioning by the majors reinforces the broader shift of male consumers toward sophisticated, multi-step routines rather than basic shaving kits.
K-beauty set to expand through 2035 on science-backed skincare demand
New analysis this week forecasts the global K-beauty products market will keep growing through 2035, driven by demand for evidence-based skincare routines and innovative formulations. Science-backed retail trends complement a parallel forecast that the acne treatments and serums market will expand through 2035 on premium serum demand, DTC channels, and personalized regimens — both trends with direct carryover into men's skincare, where acne and oil control are entry-point categories for young male buyers.
Local view
Korean economic media are openly describing the homecare skincare device market as "narrow" and crowded, with Chosun Ilbo reporting that cosmetics firms including APR and Amorepacific see hospital-use aesthetic medical equipment as the next growth frontier. Korean-language market analysis from IndexBox similarly frames science-backed routines as the engine of K-beauty's next decade of growth.
Context & numbers
- The global men's grooming and cosmetics market is projected to reach USD 164.2 billion by 2034 as male consumers prioritize self-image, skincare, and personal care
- Premium-category context: men's skincare has been forecast at ~10.5% CAGR, with 2026 value around USD 19.2 billion
On the radar
- APR's professional hospital-use beauty device launch is expected near year-end 2026
- Evolving premium serum and acne-treatment formats through DTC channels bear watching as men's skincare entry points
- Note: several widely cited recent items — Japanese male beauty survey data from Cross Marketing and Pinterest's men's grooming search trend report — fell just outside this week's coverage window and were excluded for freshness reasons.
(This issue is intentionally shorter than usual: few grooming-specific stories met the 7-day freshness cutoff.)
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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