New Car Reveals and Auto Shows: Munich, Tokyo, Shanghai — 2026-10-30
This week, the automotive world shifted focus from the recent Paris Motor Show to upcoming events in Las Vegas and Shanghai, alongside significant production announcements from Japan and Germany. Mitsubishi confirmed the return of the Pajero nameplate with a December launch, while Chinese manufacturer EXEED unveiled a new "Future Luxury" design language in Shanghai ahead of its 2027 models.
New Car Reveals and Auto Shows: Munich, Tokyo, Shanghai — 2026-10-30
Top developments
Mitsubishi Pajero Returns with December Launch Date
Mitsubishi Motors has officially announced that the fifth-generation Pajero will launch in Japan on December 17, 2026. The new model, which marks the return of the iconic SUV after a hiatus, is priced between ¥6,193,000 and ¥7,950,800 (approximately $41,000–$53,000 USD depending on exchange rates). The vehicle features a ladder-frame chassis and Super Select 4WD-II system, blending off-road capability with modern interior quality. Pre-orders have already exceeded annual targets with approximately 5,500 reservations.

EXEED Unveils "Future Luxury" Design Language in Shanghai
On October 18, 2026, Chinese premium brand EXEED (a Chery subsidiary) held a design launch event at its Global Technology Innovation Center in Shanghai. The brand introduced its new "Future Luxury" design language, showcased through the EX9, EX8, EX7, and an MPV concept. Led by design stylist Christo Pavlidis, the new aesthetic draws inspiration from oceanic forms and aims to compete with established luxury brands in the global EV market.

Nissan Sentra SPEC-V Concept Debuts at SEMA
Nissan USA announced that the Sentra SPEC-V concept will make its world premiere at the SEMA Show in Las Vegas, running from November 3–6, 2026. The concept is based on the compact Sentra sedan and features a 300-horsepower engine paired with a 6-speed manual transmission, targeting the enthusiast market. This reveal highlights Nissan's strategy to inject sportiness into its mainstream compact lineup.

Mercedes-Benz Confirms Electric E-Class Premiere for IAA 2027
German automotive news source JESMB reported that Mercedes-Benz will celebrate the world premiere of the fully electric E-Class at the IAA Mobility show in Munich in September 2027. This confirmation aligns with the brand's broader electrification strategy, following the recent reveal of the electric E-Class prototypes. The move signals a continued commitment to showcasing major EV innovations at the Munich-based event.
Local view
In Germany, local media is analyzing the aftermath of the Paris Motor Show, with Fast Company noting that European automakers like Renault and Citroën are leveraging their design history and iconic nameplates (such as the 2 CV and Espace) as a competitive "weapon" against the influx of high-tech Chinese EVs. This narrative of "nostalgia as defense" is dominating European automotive discourse.
In Japan, Car-Repo and Webcartop are focusing heavily on the Pajero's return, emphasizing the balance between traditional off-road heritage and modern pricing. The Japanese press highlights the strong pre-order response as a sign of renewed consumer confidence in legacy SUV models.
Context & numbers
- Pajero Pricing: The new Mitsubishi Pajero starts at ¥6.19 million and tops out at ¥7.95 million in Japan.
- Pre-order Volume: Mitsubishi reported approximately 5,500 pre-orders for the new Pajero, exceeding their initial annual sales targets.
- Seminar Dates: The SEMA Show runs from November 3 to November 6, 2026, in Las Vegas.
- IAA Mobility: The next major European auto show, IAA Mobility, is scheduled for September 2027 in Munich, where the electric E-Class will debut.
On the radar
- SEMA Show (Nov 3–6): Watch for the Nissan Sentra SPEC-V and other aftermarket concepts in Las Vegas.
- EICMA (Nov 2026): The motorcycle show in Milan is approaching, with teasers for the Royal Enfield Himalayan 750 and BMW F 450 RR.
- Shanghai Auto Show: Following EXEED's design reveal, further details on the EX9 and EX8 production specs are expected in the coming months.
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