Supercars and Luxury: Ferrari, Porsche, Lamborghini — 2026-09-25
Porsche's crisis deepens as VWknife's €6 billion writedown forces VW to slash its 2026 margin forecast to "1% at best," with a further 4,100 job cuts recommended. In the collector market, Broad Arrow readies a rare hypercar "Holy Trinity" (LaFerrari, McLaren P1, Porsche 918 Spyder) for its October 9 Zoute sale, while Salon Privé crowned a Lamborghini Miura and McLaren F1 as joint Best of Show. Bentley has launched its first EV with a £350 million UK plant investment.
Supercars and Luxury: Ferrari, Porsche, Lamborghini — 2026-09-25
Top developments
VW writedown on Porsche drags group margin forecast to "1% at best"
Volkswagen has cut its 2026 operating margin outlook after a €6 billion impairment on Porsche, down from a previous estimate of 4–5.5 percent, with China weakness and Porsche's troubles in focus. The profit engine's weakness increases pressure on Porsche's restructuring program.
Porsche job cuts could grow by another 4,100
Citing a €700 million cost gap, VW has recommended Porsche eliminate an additional 4,100 positions on top of existing cuts, per German media reports (Handelsblatt via DIE ZEIT). Protests are growing across Germany's car industry as job losses loom, driven by Chinese competition and US tariffs.
Hypercar "Holy Trinity" heads to Broad Arrow's Zoute sale on October 9
For the first time, a Grigio Ferro Ferrari LaFerrari, an MSO Storm Grey McLaren P1, and a Weissach-package Porsche 918 Spyder will cross the same block at Broad Arrow's Zoute Concours Auction in Knokke-Heist, Belgium on October 9. The sale also features a Porsche Carrera GT estimated at €2.7M–€3.3M among more than 70 collector cars.
Lamborghini Miura and McLaren F1 share Salon Privé Best of Show
A 1969 Lamborghini Miura P400 S and a 1995 McLaren F1 shared Best of Show at Salon Privé 2026 — the first double crowning in the event's 21-year history.
Bentley launches first EV with £350m UK plant investment
Volkswagen-owned Bentley unveiled its first electric vehicle this week, retaining styling cues from its combustion models including diamond-shaped lights evoking the traditional grille, alongside a £350 million investment in its UK plant.
Local view
German media are blunt about Porsche's predicament: DIE ZEIT frames the possible expansion of cuts to around 4,000 further roles alongside VW's one-percent group margin forecast for 2026, while de.motor1.com publishes an analyst argument that Skoda (8.3 percent 2025 operating margin) has become "the new Porsche" in the VW group, far exceeding Porsche's 1.1 percent.
Context & numbers
- Porsche's Q1 2026 deliveries were already down 15 percent to 60,991 vehicles, with China and North America hit hardest
- Porsche's 2025 operating return on sales was just 1.1 percent
- Ferrari's 2025 sales: 13,640 units vs Lamborghini's 10,747 and Aston Martin's 5,448
- Monterey 2026 auctions set a ~$748 million record, with a Cobra Daytona Coupe fetching $42.9 million
- Lamborghini Countach-engined rare V12 (Centenaire) estimated up to $1.29 million at auction
On the radar
- Broad Arrow Zoute Concours Auction, October 9 in Knokke-Heist, Belgium — watch where the Holy Trinity trio and Carrera GT land (expectations from €2.7M–€3.3M for the Carrera GT)
- Porsche's rumored shift from the Mission X electric hypercar toward a more profitable combustion halo — presented by Carscoops as speculation, not confirmed
- EUR/UK tariff posture toward Chinese cars remains fluid after reports the EU urged the UK to raise tariffs
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