Chinese Companies in Europe — 2026-09-29
Chinese brands have jumped to an 11.3% share of the European car market, while BYD narrows its second European plant search to Spain or France with a decision expected by end-2026. Hungary's new government is intensifying reviews of Chinese industrial projects, putting pressure on BYD and CATL operations. Meanwhile, Volkswagen is deepening its battery partnership with Gotion while selling down a 5.3% stake in the Chinese cellmaker.
Chinese Companies in Europe — 2026-09-29
Top developments
BYD narrows European plant search to Spain or France
BYD is actively evaluating a second European manufacturing site in Spain or France, part of a broader plan for three assembly plants and one battery factory across the region. A decision on the second location is expected by the end of 2026 as the company anticipates EU requirements on local value creation.

Chinese brands reach 11.3% of the European market
New figures show Chinese automakers' combined market share in Europe has leapt to 11.3%, underlining the accelerating pace of their commercial penetration despite EU tariffs. Growth is being driven by a pivot to hybrids and falling prices across BYD's lineup.
Hungary's new government tightens scrutiny of BYD and CATL
Reports published on 28–29 September detail that Hungary's post-Orbán administration is re-examining subsidies, labor conditions, and environmental compliance for Chinese industrial projects. BYD and CATL — which have invested billions in the country, including CATL's 100 GWh Debrecen plant — are the primary targets of the heightened oversight. The review creates regulatory uncertainty for two of Europe's largest Chinese industrial investments.

Changan consolidates Avatr and Deepal brands
Changan Auto is consolidating the operations of its Avatr and Deepal brands to streamline management and boost efficiency, according to a report published today. Brand consolidation signals a cost-discipline phase among Chinese OEMs as they scale global operations.
BYD braces for更快 European growth amid trade tensions
A Fortune feature (27 September) argues China is expanding into the industries that made Europe rich — from luxury goods to German cars — with Chinese automakers at the forefront of the challenge to Europe's industrial base.
Deals, expansion & investment
- Volkswagen deepens Gotion partnership while selling a 5.3% stake in the Chinese battery maker, a deal combo reported in 29 September M&A round-ups — signaling closer ties with partial financial separation.
- BYD is weighing acquisitions of existing European plants, preferring to buy and fully own a facility to modernize for production, rather than build greenfield.
- BYD hiring surge at home: the company is adding more than 8,000 workers in Xi'an while marking the 10 millionth Dynasty-model vehicle produced.
Regulation & market context
- Hungary's regulatory tightening: the new government's review of subsidies, labor conditions, and environmental rules around Chinese projects is the most significant near-term policy risk for BYD and CATL in the EU.
- EU local value-added rules loom: Chinese carmakers are scouting European plants explicitly in anticipation of EU requirements on local manufacturing content; EV tariffs currently exempt hybrids, which Chinese brands have exploited to keep growing.
- EU-wide EV registrations jumped nearly 63%, with Chinese brands among those gaining ground — EU new car sales rose 4.5% year-on-year in August and are up 5.3% in the first eight months of 2026.
On the radar
- BYD's plant-acquisition decisions — a confirmed second European site announcement could come by end-2026.
- BYD's export targets through 2027 — the company has also disclosed a recall of 183,211 older vehicles in China.
- Watch whether VW's stake sale in Gotion attracts a Chinese buyer and how the deepened battery partnership translates into supply commitments for European plants.
- Hungary policy review outcomes for BYD Szeged and CATL Debrecen.
By the numbers
- 11.3% — combined European market share now held by Chinese carmakers
- 3 assembly plants + 1 battery plant — BYD's planned European footprint, with site decision 2 by end-2026
- 8,000+ — workers being added by BYD in Xi'an
- 5.3% — VW stake in Gotion being sold as partnership deepens
- +63% — EU electric car registration increase as Chinese brands gain ground
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