TITLE: Global Companies in Korea — 2026년 10월 2일
Alongside announcements of Korean investments in the US, global companies are actively entering the Korean market. Hayfin Capital Management opened a Seoul office, and GM's premium brand Buick officially launched in Korea. Meanwhile, Korean companies' overseas investments reached $20.52 billion in the second quarter, up 32.3% year-over-year.
Global Companies in Korea — 2026년 10월 2일
주요 뉴스
헤이핀 캐피탈, 서울 사무소 개설
Hayfin Capital Management opened a new office in Seoul on Thursday. This marks part of its business expansion in the Asia-Pacific region, following an investment from Samsung Life Insurance.
GM 뷰익, 한국 공식 진출 선언
GM's premium automotive brand Buick announced its official entry into the Korean market on September 30.
트럼프, 한국의 미국 투자 2,000억 달러 공식 발표
US President Trump officially announced $200 billion in Korean investments within the US, which includes a $2.33 billion Texas gas power plant project.
문페이 코리아, 아시아 확장 거점으로 서울 선정
Crypto asset payment platform MoonPay launched MoonPay Korea in South Korea. It plans to use Seoul as a hub for its Asia-Pacific expansion, offering international remittance and digital asset trading services through partnerships with domestic banks.
경제계, 한국의 미국 투자 발표 환영
Six major business organizations—including the Federation of Korean Industries, the Korea International Trade Association, and the Korea Chamber of Commerce and Industry—welcomed the announcement of Korean investments in the US, expressing hope that it will ease trade uncertainties. This follows the Korea-US strategic investment project initiative announced on October 1.
투자·인수합병·전략적 제휴
Coupang has teamed up with the Shinjuku Korean Merchants Association in Japan to launch the 'K-Food Overseas Leap Companion Program.' The program provides phased support including training, menu consulting, and local market reviews for Korean restaurants looking to expand abroad.
Musinsa is operating the 'Musinsa Shanghai Pop-up Store 2026' in Shanghai, China, helping 15 Korean fashion brands enter the Chinese market with support from the Ministry of Trade, Industry and Energy and KOTRA.
규제 및 시장 배경
As the South Korean government announced its strategic investment project plans with the US, global companies are accelerating their entries into the Korean market. This is seen as a signal of strengthened trade cooperation and expanded economic ties between the two countries.
주목할 움직임
- 한국의 대외 투자 확대: Korea's overseas direct investment in the second quarter rose 32.3% year-over-year to $20.52 billion, led by the finance and telecommunications sectors.
- 브릴스의 코스닥 상장: Robot AI tech company Brils made its debut on the Kosdaq market on October 1, planning to use the listing to scale up AI robot technology development and global market expansion.
- MoonPay의 한국 시장 공략: Strengthening footprints by digital asset platforms in Korea are being observed, with improving regulatory environments expected to act as a catalyst for further entries.
주요 수치
- 한국의 2분기 해외 직접 투자: Up 32.3% year-over-year to reach $20.52 billion
- 한국의 미국 투자 규모: $200 billion
- 텍사스 가스 발전소 프로젝트: Initial investment phase of $2.33 billion
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