Global Companies in Korea — 2026-09-16
Vietnam and Korea have strengthened investment cooperation in strategic industries such as manufacturing and semiconductors, while American designer brand Sea New York opened its first domestic standalone store at Shinsegae Department Store's Gangnam branch, continuing the trend of overseas brands entering the Korean market. Meanwhile, Musinsa is accelerating the global offline expansion of K-brands by hosting a large-scale pop-up store in Osaka, Japan.
Global Companies in Korea — 2026-09-16
Top developments
Sea New York
New York-based designer fashion brand Sea New York has opened its first official domestic standalone store at Shinsegae Department Store's Gangnam branch. The new store showcases the Fall/Winter 2026 collection, combining vintage sensibilities with modern design, and will serve as a strategic base to target the contemporary fashion market.
Vietnam Embassy & IBK
On September 15, the Embassy of Vietnam in Korea, alongside the Industrial Bank of Korea (IBK) and Viglacera, held an investment promotion event in Seoul. The event focused on strengthening investment cooperation between the two countries, centered around strategic industries such as manufacturing, energy, electronics, and semiconductors.
Musinsa
Fashion platform Musinsa will host a large-scale pop-up store at Grand Green Osaka in Osaka, Japan, from October 23 to November 8. Around 70 domestic fashion and beauty brands will participate in the event, expanding their offline overseas presence built upon their online recognition.
Deals, expansion & investment
- Korea-Africa Hub Push: Plans are underway to establish a "Korea–Africa Hub" to connect Korean companies with African investment and development projects. This is expected to serve as a new gateway for Korean companies looking to expand into the African market.
- Korea-Taiwan Business Matching: Haos and Innovate 360 supported a business matching event in Taipei, connecting seven Korean companies with Taiwanese manufacturers, food and beverage businesses, and investors. This initiative aims to help Korean companies enter Taiwan and build partnerships.
Regulation & market context
- Remarks on Foreign Investor Protection: President Lee Jae-myung stated that "investments by foreign investors that violate Korean laws cannot be protected." This is interpreted as emphasizing legal compliance requirements within the foreign investment environment.
- Overseas Stock Investment Survey: The Bank of Korea commissioned its first survey of 3,000 individual investors ("Seohak ants") to understand their overseas stock investment behavior. The findings are expected to serve as foundational data for data-driven policy-making regarding overseas investment trends.
On the radar
- Korea Premium Week 2026: Financial authorities and the Korea Exchange are hosting "Korea Premium Week" from September 28 to October 16, inviting global investors. A total of 42 institutions and 55 listed companies will participate in discussions related to the capital market.
- Hyundai Department Store Pop-up: Hyundai Department Store is running a "Neo Local" pop-up at The Hyundai Seoul from September 17 to 30, featuring around 20 local brands targeted at tourists visiting Korea.
By the numbers
- Around 70: The number of domestic fashion and beauty brands participating in Musinsa's Osaka pop-up store.
- 3,000: The number of individual investors surveyed by the Bank of Korea regarding their overseas stock investment behavior.
- 42 institutions / 55 listed companies: The number of organizations and corporations participating in Korea Premium Week 2026.
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