Global Companies in Korea — 2026-09-13
서울시가 글로벌 금융 중심지 런던에서 투자 유치 세일즈를 펼치며 한국 시장의 매력을 알리는 한편, 일본 기업의 한국 진출 시 국가전략기술에 대한 세제 지원 가능성을 강조하는 보고서가 발표되었습니다. 또한, 명품 플래시 세일 플랫폼 '온더리스트'가 청담동에 국내 첫 정규 매장을 오픈하며 오프라인 확장에 나섰습니다.
Global Companies in Korea — 2026-09-13
Top developments
Seoul City holds investment promotion sales in London
Seoul recently conducted a "Seoul Sales" campaign targeting global investors in London, a global financial hub. The city promoted its investment competitiveness by highlighting its future industry ecosystem in AI and fintech, rapid tech testing environments, and an exceptional talent pool. This is seen as an active local government marketing effort to expand foreign direct investment (FDI).
Samjong KPMG offers solutions for Japanese companies entering Korea
Baek Cheon-wook, Managing Director at Samjong KPMG, suggested that when Japanese companies enter the Korean market or expand investments, they should review eligibility for "National Strategic Technologies" and foreign investment cash support requirements from the early stages. This provides strategic direction for Japanese firms to effectively leverage South Korean government incentives amid deepening economic cooperation between South Korea and Japan.
OnTheList opens first regular store in Cheongdam-dong
OnTheList, a membership-based luxury flash sale platform, opened its first regular store in Korea on September 8 in Cheongdam-dong, Gangnam-gu, Seoul, kicking off permanent offline operations. Marking its fifth global store opening, this location will serve as a hub to strengthen brand collaborations and online-to-offline (O2O) strategies. Since entering the Korean market in 2022, OnTheList has established official partnerships with over 100 brands.
Deals, expansion & investment
- Majani Chocolate: Majani, a 230-year-old traditional Italian chocolate brand, officially launched its signature product "1832 Scorza" in Korea on September 10.
- MARS Kidswear: Trendy kidswear brand MARS is running 2026 F/W collection pop-up stores across five major department stores, starting with Lotte Department Store's Main Branch on September 11, followed by Shinsegae Centum City and Gangnam branches.
Regulation & market context
No new regulatory changes or major market policy announcements have been confirmed within the past 24 hours in recent data. However, the aforementioned report by Samjong KPMG is meaningful in the context of clarifying the scope of application under the existing Foreign Investment Promotion Act.
On the radar
- Global F&B brand expansion: Overseas dining brands such as Japan's Moheji and I'm Donut, America's Chipotle, and China's Chaji are successively opening stores in key commercial areas like Gangnam, Seongsu, and Jongno, accelerating their push into the Korean market.
- Sulwhasoo enters Japan's luxury market: Amorepacific's Sulwhasoo is stepping up its efforts in the Japanese luxury beauty market by running a pop-up store at Isetan Department Store's Shinjuku branch in Japan. (Though an example of a Korean company expanding abroad, it is highly relevant to global beauty market trends.)
By the numbers
- 5 locations: The number of domestic department store pop-up stores MARS Kidswear is operating for its 2026 F/W collection.
- 100+: The number of brands OnTheList has partnered with in the Korean market.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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