Global Companies in Korea — 2026-10-20 외교 동향
Global retail and dining brands are ramping up their entry into the Korean market, while investment promotion activities gain momentum in both local and metropolitan areas, highlighted by the Seoul Investment Promotion Agency's efforts to attract French tech firms. Meanwhile, shifting regulatory moves in global capital flows, such as stricter overseas investment controls by the Reserve Bank of India, are also being monitored.
Global Companies in Korea — 2026-10-20
Top developments
Palantir to Host Seoul Pop-Up Store
Palantir Technologies (NASDAQ: PLTR) will host an annual pop-up store event in Seoul for two days from October 22 to 23. This event is organized to unveil the 2026 FW season collection first for Korean fans and partner companies. This move reflects global tech companies' efforts to expand touchpoints with Korean consumers and partners.
MFG Korea Opens New Dining Brand 'Casa Pedro'
MFG Korea opened the first branch of its new dining brand 'Casa Pedro' at the Gran Seoul Starfield Avenue branch in Jongno-gu, Seoul. CEO Yoon Da-ye attended the opening event held on October 20 to announce the domestic debut of the Mediterranean home-style dining concept. This has drawn attention as part of a global dining brand's diversified positioning strategy within Korea.
Shinsegae Duty Free Launches 'Hourglass' Holiday Collection Pop-Up
Shinsegae Duty Free introduced an exclusive pop-up store at its Myeong-dong branch to celebrate the launch of the 2026 holiday collection by luxury vegan beauty brand 'HOURGLASS'. Overseas luxury beauty brands are strengthening their marketing by pre-releasing season-limited products through Korea's duty-free channels.
Deals, expansion & investment
Seoul Investment Promotion Agency Moves to Attract French Tech Companies
The Seoul Investment Promotion Agency participated in the 'France-Korea Tech Summit' to introduce investment support policies aimed at attracting French artificial intelligence (AI) and deep tech companies to Seoul. The agency has been holding 1-on-1 meetings with French companies to gauge their demand for entering the Korean market. This is part of the Seoul Metropolitan Government's efforts to strengthen its position as a global startup and tech hub.
Regulation & market context
Reserve Bank of India Tightens Screening on Overseas Direct Investment (ODI)
The Reserve Bank of India (RBI) has launched intensive monitoring of large-scale overseas direct investments (ODI) by local companies to defend the value of the rupee and respond to pressures from global capital outflows. According to a Bloomberg report on October 20 (local time), this move aims to control capital outflows from India, which could impact global capital flows.
On the radar
- Ministry of Oceans and Fisheries to Host Overseas Logistics Market Investment Briefing: The Ministry of Oceans and Fisheries will host the '2026 Overseas Logistics Market Investment Briefing' in Seoul on October 21 to respond to changes in North American trade norms and support local investment strategies for shipping and logistics companies.
- VC Funding Expands Beyond AI and Deep Tech to Talent Demand: In early October, 10 overseas VC funds completed the formation of new funds, leading to increased capital inflows into the tech sector and signaling a subsequent rise in on-site workforce demand.
By the numbers
- Musinsa Standard Changwon Branch Sales: The first Gyeongsangnam-do store, Musinsa Standard Lotte Department Store Changwon branch, recorded 450 million won in sales within four days of opening, continuing its early box-office success.
- Palantir Pop-Up Store Schedule: The Seoul pop-up store will be held for two days from Thursday, October 22 to Friday, October 23.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
Powered by
