Cider, Mead and Regional Drinks Revival — 2026-09-08

Top developments

Basque cider season opens with "Sagardo Eguna" in Donostia

On September 5, 2026, the Plaza de la Constitución in Donostia (San Sebastián) hosted the traditional "Sagardo Eguna" (Cider Day), where thousands of locals gathered to taste new cider from 32 different sagardotegiak (cider houses). The event marked the ceremonial opening of the 2026/2027 txotx season, with attendees enjoying the first pours of the new vintage.

Drought shrinks Basque apple harvest by up to 35%

While the festival celebrated the tradition, producers are facing a challenging year. The Basque Cider Association (Euskal Sagardoa) predicts this year's harvest will be only 65–100% of last year's volume (a reduction of up to 35%), with apples being smaller than average due to severe summer drought. The lack of rainfall accelerated the ripening process, forcing some orchards to begin harvesting earlier than usual in late August.

Canadian meadery faces trade barriers at NB Renaissance Fair

A Nova Scotia meadery nearly lost a major order to a New Brunswick Renaissance fair due to interprovincial trade regulations. The New Brunswick Liquor Corporation imposed markups exceeding 100% on the shipment of nearly 600 bottles, effectively scuttling the deal. The incident has drawn criticism from Nova Scotia’s Premier, highlighting ongoing friction regarding free trade between Canadian provinces for local alcohol producers.

Kvass brewing kits gain traction in US consumer market

Reflecting a broader interest in traditional fermented beverages, Peccadille.net published a comprehensive review of the top 10 kvass brewing kits in September 2026. The article highlights the growing accessibility of home-brewing this traditional Slavic bread drink, noting improvements in kit design and fermentation control for amateur brewers. This aligns with the wider "regional drinks revival" trend, moving beyond just cider and mead into Eastern European staples.

Local view

Local Basque media outlets like Naiz and Diario Vasco emphasize the cultural significance of the txotx ritual, framing the smaller harvest not just as an economic loss but as a moment of resilience for the rural communities in Gipuzkoa. Naiz reports that despite the reduced volume, the quality of the concentrated fruit remains high, and the community spirit during the Sagardo Eguna was undiminished by the weather challenges.

Context & numbers

• Harvest Volume: The 2026 Basque apple crop is expected to be 0–35% lower than the previous year due to drought conditions.
• Festival Attendance: Approximately 4,000 people attended the Sagardo Eguna in Donostia on September 5, 2026.
• Trade Markup: New Brunswick imposed over 100% markup fees on interprovincial mead shipments, blocking a 600-bottle order from Nova Scotia.

On the radar

• Sagardoetxea Anniversary: The Basque Cider Museum (Sagardoetxe) is celebrating its 20th anniversary with a special program starting this week, focusing on heritage preservation and cider-making education.
• Michigan Cider Fest: The 10th annual Cider Fest returns to a historic barn in Michigan this month, featuring local food trucks and pie-eating contests, continuing the strong North American harvest festival circuit.