Whisky: Scotch, Japanese, Bourbon and Indian Malts — 2026-09-11

Top developments

Brown-Forman Revives "Kentucky Boy" for Chris Morris’ 50-Year Legacy

On September 8, 2026, Brown-Forman announced the revival of the historic "Kentucky Boy" brand to honor Master Distiller Emeritus Chris Morris’ 50-year career. The one-time release is a 100-proof (50% ABV) bourbon priced at $99.99, created by Elizabeth McCall and Caleb Trigo using whiskies developed by Morris. This release marks a significant moment for collectors, combining historical brand heritage with a tribute to a key figure in modern bourbon production.

MGP Launches First Self-Branded 10-Year-Old Bourbon

MGP, the massive spirits producer behind hundreds of other labels, has officially stepped out from behind the curtain with the launch of "MGP" branded bourbon. The 111-proof, 10-year-old expression arrives nationwide this fall with a suggested retail price of $69.99 per 750mL bottle. This move signals a major shift in the industry, as the primary supplier of bulk whiskey now competes directly in the premium retail space under its own name.

Nozawa Onsen Distillery Completes First Single Malt

In Japan, the Nozawa Onsen Distillery announced on September 8, 2026, that its first single malt whisky has been completed. This milestone adds to the growing list of new Japanese distilleries entering the market, though initial releases are expected to be limited. The completion of this first spirit is a critical step for the Nagano-based facility as it builds inventory for future commercial distribution.

Indri Sweeps Top Three at International Whisky Competition

Indian single malt producer Indri continued its global ascent by sweeping the top three spots in the "Best Indian Whisky" and "Best Single Malt Indian Whisky" categories at the 2026 International Whisky Competition. This dominance reaffirms India’s status as a serious contender in the premium single malt market, challenging traditional powerhouses like Scotland and Japan. The awards highlight the maturation of Indian whisky exports and their acceptance by international judges.

Local view

In Japan, major retailers are leveraging lottery systems to manage demand for rare Suntory and Nikka bottles. Gourmet Watch reported on September 8 that BIC Camera Yurakucho is holding lotteries for high-demand items like Yamazaki 25 Year and Hibiki 30 Year. Similarly, AEON Food Style Funabori Store announced on September 4 that it will sell Yamazaki 12 (2026), Hakushu 12 (2026), and Hibiki (2026) on a first-come, first-served basis, reflecting the persistent scarcity of standard Japanese releases despite new distillery activity.

Context & numbers

The Scotch Whisky Association (SWA) continues to navigate post-tariff headwinds, with 2025 export figures showing a -1.8% decline in value and -4.3% in volume globally. Exports to the United States, the largest value market, fell significantly, with some analyses citing a 15% drop since tariffs were implemented. Despite these challenges, Scotch remains a £5.36bn export industry, though the US market contraction is forcing distillers to look toward emerging markets like India and Japan for growth.

On the radar

• Kentucky Bourbon Festival: The annual festival begins this week in Bardstown, Kentucky, with thousands of attendees expected to visit distilleries for special releases and tastings.
• Van Winkle Collection: The 2026 Pappy Van Winkle Whiskey Collection, featuring six bourbons and ryes, has been announced, generating immediate buzz among collectors.
• September Releases: Maker's Mark Cellar Aged 2026 and other seasonal releases are hitting shelves as part of National Bourbon Heritage Month.