Modest Fashion: Dubai, Jakarta and Abaya Trends — 2026-10-24
Dubai Fashion Week SS27 has launched with high-profile regional designers, while Jakarta’s IN2MOTIONFEST concluded with over 100 business deals, signaling Indonesia’s push to dominate the global modest fashion market. Regional media highlight a shift toward local luxury brands and sustainable textiles as key differentiators in the $444 billion Muslim fashion economy.
Modest Fashion: Dubai, Jakarta and Abaya Trends — 2026-10-24
Top developments
Dubai Fashion Week SS27 Opens with Regional Couture Focus
Dubai Fashion Week for Spring/Summer 2027 officially opened on October 22 at the Dubai Design District (d3), running through October 26. The opening night featured strong showings from regional designers including Kuwaiti designer Yousef Al Jasmi, who presented a collection emphasizing luxury and intricate embroidery, alongside Sara Pedram, Pallavi Puri, and Kresha Bajaj. This event underscores Dubai’s evolving role as a hub for regional talent, moving beyond international imports to showcase local design narratives.

Jakarta’s IN2MOTIONFEST Secures 112 Business Deals
The IN2MOTIONFEST x Jakarta Muslim Fashion Week (JMFW) 2026, held from October 14–18, concluded with 112 formal business agreements, highlighting the sector's commercial viability. The event featured 260 designers and focused on positioning Indonesia as a global modest fashion hub, with specific initiatives to integrate local textiles (wastra) into high-value export products.

Shift Toward Local Luxury in the Middle East
Recent industry analysis indicates a powerful shift where Middle Eastern consumers are increasingly favoring local brands over traditional Western luxury houses. This trend is reshaping the retail landscape, with regional labels gaining cultural centrality and influencing global modest fashion aesthetics.
Local view
Indonesian Press Highlights Wastra as Key Differentiator
Indonesian media outlets such as Jawa Pos and Duta.co emphasize that the future of Indonesian modest fashion lies in the commercialization of wastra Nusantara (traditional Indonesian textiles). These sources argue that leveraging local heritage fabrics provides a unique competitive advantage in the global market, transforming cultural identity into commercial value.

Gulf Media Celebrates Emirati and Regional Talent
Arabic outlets like Emarat Al Youm and Gulf Channels are highlighting the participation of Emirati and broader Gulf talent in Dubai Fashion Week, framing the event as a platform for regional creative expression. Coverage focuses on the blend of global standards with local craftsmanship, particularly in abaya and haute couture sectors.
Context & numbers
Market Growth and Employment Impact
Global Muslim consumer spending on apparel and footwear is projected to reach $444 billion by 2029, up from approximately $347 billion in 2024, according to the State of the Global Islamic Economy Report. In Indonesia, the modest fashion industry is a major economic driver, employing an estimated 1.1 million workers out of the country's total 3.8 million fashion sector employees.
On the radar
- Riyadh Fashion Week 2026: Industry watchers are anticipating the announcement of the full designer lineup for the upcoming Riyadh Fashion Week, with speculation focusing on which regional and international names will headline the event.
- Bank Indonesia Support: Bank Indonesia continues to support modest fashion UMKM (micro, small, and medium enterprises) through international exposure opportunities, aiming to expand their global market reach.
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