Streetwear and Sneaker Drops, Collabs and Resale — 2026-09-12
Supreme’s collaboration with Japanese label A.PRESSE has emerged as a major streetwear talking point this week, highlighting the brand's return to fabric-focused craftsmanship. Meanwhile, the sneaker market sees significant activity with the release of the Air Jordan 12 "Bucks" and the Nike x Victor Victor Worldwide Air Force 1, alongside a notable discount trend on women's sneakers from major brands like Nike and Adidas.
Streetwear and Sneaker Drops, Collabs and Resale — 2026-09-12
Top developments
Supreme x A.PRESSE Collaboration Launches
Supreme released its Fall 2026 collaboration with Kazuma Shigematsu’s Japanese menswear label, A.PRESSE, earlier this week. The collection emphasizes custom fabrics, leather tailoring, and military references, marking a shift toward high-end Japanese craftsmanship within the streetwear giant's offerings. This partnership is being hailed as one of the most important menswear collabs of 2026, signaling Supreme's strategy to elevate its brand perception through exclusive, quality-focused partnerships.
Air Jordan 12 "Bucks" and Nike Air Force 1 Drops
The week of September 6–12 featured two highly anticipated sneaker releases: the Air Jordan 12 "Bucks," which reimagines Ray Allen’s player-exclusive colorway, and the Nike Air Force 1 collaboration with Victor Victor Worldwide. The Victor Victor Worldwide x Nike Air Force 1, released on September 12, continues the brand's successful partnership with Nike, further cementing its status in the luxury-streetwear crossover space. These drops represent a concentrated period of "grail" releases that typically drive high engagement on resale platforms.
Women's Sneaker Discounts Surge
Retailers including Nordstrom, Zappos, and Amazon are currently offering discounts of up to 60% on women's sneakers from major brands such as Nike, Hoka, On, and Adidas. This aggressive pricing strategy suggests a push to clear inventory or capture market share in the growing women's athletic footwear segment, providing a stark contrast to the premium resale prices seen in limited-edition men's releases.
Local view
In Japan, the focus this week has been on the domestic launch of the adidas Originals for SNIDEL Fall 2026 Collection, which became available in Japan on September 9. This collaboration between the sportswear giant and the popular ladies' fashion brand SNIDEL highlights the ongoing trend of sports-lifestyle hybrids targeting female consumers in the Asian market. Additionally, Japanese media is reviewing the adidas Originals 2026 FW "New collection", noting its availability and design details.
Context & numbers
The global secondhand sneaker market is projected to reach $11.97 billion in 2026, with expectations to scale to $26.3 billion by 2035 at a CAGR of 11.9%. North America remains the leading region for this activity. In terms of brand performance, Nike leads the sports brand market with approximately $51 billion in revenue (27% share), followed by Adidas at $26 billion. These figures underscore the massive economic engine behind both new releases and the secondary market.
On the radar
- ComplexCon Anticipation: Industry watchers are preparing for upcoming ComplexCon events, which historically serve as launchpads for exclusive collaborations like Nigel Sylvester’s Air Jordan 4 "Brick by Brick".
- Nike Air Max Goadome Release: Nike is scheduled to release the Air Max Goadome "Black/Volt" (IQ7198-001) on October 1, 2026, a silhouette gaining traction in lifestyle circles.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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