Streetwear and Sneaker Drops, Collabs and Resale — 2026-10-30
Adidas reported record-breaking Q3 revenues of €7.25 billion, raising its guidance despite flat footwear results. Meanwhile, the resale market is shifting, with South Korea’s Cream seeing a 40% increase in inspection volume even as competitors exit the sector. New high-profile collaborations, including Our Legacy x Nike and Corteiz x Nike Shox, are dominating release calendars for late 2026 and early 2027.
Streetwear and Sneaker Drops, Collabs and Resale — 2026-10-30
Top developments
Adidas Posts Record Q3 Revenue Amid Flat Footwear Growth
Adidas announced "strong and broad-based demand" in its most recent quarterly results, with revenues growing 9% to €7.25 billion, setting a new record for quarterly growth. In currency-neutral terms, revenues were up 7%, prompting the company to raise its guidance for the year. Despite the record revenue, footwear results remained flat, highlighting a divergence between apparel/accessory strength and sneaker performance.
Our Legacy Teases First Nike Collaboration for 2027
Swedish menswear label Our Legacy officially announced its first collaboration with Nike via a cryptic Instagram teaser, signaling a 2027 release window. This partnership marks a significant crossover for the brand known for its refined aesthetic, joining the ranks of high-fashion entities partnering with the Swoosh.
Corteiz x Nike Shox R419 "Game Royal" Releasing Late 2026
The London-based streetwear label Corteiz is set to release its "Game Royal" colorway of the Nike Shox R419 in late 2026 with a retail price of $190. This collaboration is considered one of the most prominent partnerships in modern streetwear culture, bridging independent UK fashion with Nike’s iconic tech.
Palace x Burberry Surprise Capsule Collection
Palace Skateboards and Burberry have released a surprise 10-piece capsule collection, described as "peak British banger" by Highsnobiety. The drop continues Burberry’s strategy of regaining cultural coolness by leaning into its British heritage through unexpected streetwear partnerships.
Local view
South Korea: Resale Platforms Pivot as Cream Volumes Rise While some resale platforms are exiting the market due to a cooling "resell-tech" fever, South Korean platform Cream is seeing a 40% increase in inspection volume. The shift indicates a move away from pure sneaker arbitrage toward broader "taste-based" trading, including secondhand luxury and trading card games (TCG). Competitors like Musinsa have ended their "Sold Out" service, and StockX is also undergoing strategic transitions.
Japan: Atmos and INVINCIBLE Drive Regional Exclusives In Japan, atmos collaborated with adidas Originals on the "ADIZERO EVO SL G-SNK," featuring snake-scale patterns that glow in the dark. Additionally, Korean retailer INVINCIBLE is launching its "Form In Motion" collection with adidas Consortium on November 7 and 13, highlighting the continued importance of regional retailer exclusives in the Asian market.
Context & numbers
- Resale Market Size: The global secondhand sneaker market is projected to reach $11.97 billion in 2026, with a CAGR of 11.9% expected to drive it to $26.3 billion by 2035.
- Brand Performance: Adidas reported quarterly revenue of €7.25 billion, a 9% increase. NIKE, Inc. reported fiscal 2026 full-year results, declaring a $0.41 quarterly dividend.
- Resale Data: The YZY YS-01 Black has a median resale price of $69 on StockX, while the Air Jordan 5 Retro 'Black Carolina / UNC' 2026 sits at a $220 median on GOAT.
On the radar
- COMME des GARÇONS HOMME x New Balance 1890A: Scheduled for release on November 6, 2026, in Japan, following its debut at Paris Fashion Week.
- Lil Yachty x Nike Air Force 1 Mid: The "Team Scarlet" colorway is set for a Holiday 2026 release.
- Action Bronson x New Balance 2811: Two new vibrant colorways are expected for Holiday 2026.
- Union x Nike Dunk Low: The "Natural Selection" collection is dropping this week, featuring three colorways designed for wearability.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
Powered by
