Streetwear and Sneaker Drops, Collabs and Resale — 2026-09-13
Supreme’s surprise collaboration with Japanese label a.PRESSE has dominated streetwear headlines, marking a shift toward fabric-focused craftsmanship. Meanwhile, Nike Korea reported its third consecutive year of sales decline, and the Air Jordan 12 "Bucks" drop defined the week's sneaker activity.
Streetwear and Sneaker Drops, Collabs and Resale — 2026-09-13
Top developments
Supreme x a.PRESSE Collaboration Launches
Supreme released its Fall 2026 collaboration with Kazuma Shigematsu’s Japanese menswear label a.PRESSE this week. The collection emphasizes custom fabrics and tailoring, moving away from typical graphic-heavy streetwear designs. GQ magazine described it as "2026’s most important menswear collab," signaling a trend where major streetwear brands are leveraging high-end Japanese textile expertise to refresh their offerings.
Air Jordan 12 "Bucks" and Grail Releases
The week of September 6–12 saw the release of the Air Jordan 12 "Bucks," a reimagining of Ray Allen’s player exclusive (PE). This drop was highlighted alongside other significant releases, including Fat Joe’s collaboration, in SneakerNews' roundup of the week's top grails. The simultaneous release of multiple high-profile silhouettes tested the capacity of raffles and resale platforms, with the "Bucks" colorway drawing particular attention for its nostalgic appeal.
Nike Korea Reports Third Consecutive Year of Sales Decline
Nike Korea reported that its 2026 revenue dropped to 1.79 trillion KRW, marking the third straight year of decline. This represents a loss of 217.3 billion KRW compared to 2023 figures. The report highlights the challenges Nike faces in the South Korean market, where local competitors and shifting consumer preferences are impacting global brand dominance.
Adidas Originals x SNIDEL Drops in Japan
Adidas Originals launched its "Fall in Motion" collection with Japanese ladies' fashion brand SNIDEL on September 9. The collaboration targets the female demographic with lifestyle-focused sneakers, reflecting Adidas's strategy to expand its presence in specific regional fashion segments rather than relying solely on performance athletics.
Local view
In Japan, UpToDate highlighted the Adidas Originals x SNIDEL launch as a key event for the domestic market, noting the strong crossover appeal between sportswear and high-street fashion labels. In South Korea, Hankyung (Korea Economic Daily) focused heavily on the financial implications of Nike's revenue drop, framing it as a significant "humiliation" for the global giant in a key Asian market.
Context & numbers
The global secondhand sneaker market is projected to reach $11.97 billion in 2026, with North America remaining the leading region for resale volume. Nike's global footwear segment continues to dominate in absolute terms, though recent quarterly reports show pressure on growth compared to emerging running brands like On and Hoka.
On the radar
- Resale Platform Dynamics: Continuous monitoring of StockX and GOAT price histories is becoming essential for resellers as price volatility increases on daily and hourly cadences.
- New Balance Made in USA: The Fall/Winter 2026 Made in USA collection continues to roll out following its September 3 start date, maintaining New Balance's relevance in the premium lifestyle segment.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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