Korea’s Fitness Scene: Gyms, Run Crews and Pilates — 2026-09-10

Top developments

Gym closures hit record highs as GLP-1 drugs reshape demand

Traditional gyms in Korea are facing an unprecedented wave of closures, driven by the widespread adoption of obesity treatment medications like Wegovy and Mounjaro. The demand for weight-loss-focused memberships has plummeted as consumers opt for pharmaceutical solutions over traditional exercise regimens for weight management. This shift has forced many gym owners to shut down operations, contributing to a reported closure rate of 82% within five years of founding for some operators. The trend highlights a structural change in the fitness market where medical interventions are increasingly competing with physical activity for the same consumer wallet.

Legal clarity on gym refunds amidst rising bankruptcy cases

As gym bankruptcies rise, legal experts are clarifying the rights of consumers who paid via government-supported "livelihood support funds." It has been established that if a gym closes, members are entitled to a full cash refund of remaining membership fees, even if the initial payment was made using these subsidized funds. However, experts warn that while winning a lawsuit is feasible, actual recovery of funds remains difficult if the business owner lacks assets, prompting advice for members to seek asset freezing (provisional attachment) before litigation. This legal guidance is critical for the thousands of consumers currently entangled in refund disputes following recent industry-wide closures.

Athleisure brand Lemutong hits 11 billion KRW sales milestone

In contrast to the struggling gym sector, the athleisure and footwear market continues to show strong growth. Korean brand Lemutong reported sales of 11 billion KRW for its "Mary Jane" sneaker line as of August, marking a 110% increase year-on-year. The brand’s success is driven by the "Sweet" model, which sold 150,000 pairs, and the "Let’s" model, which sold 100,000 pairs. This performance underscores the resilience of the lifestyle fitness market, where comfort-oriented footwear remains a key consumer priority despite economic headwinds.

Local view

Local media outlets are highlighting the stark contrast between the declining brick-and-mortar gym sector and the booming outdoor and lifestyle fitness economy. KBS News reports that the surge in obesity drugs is a primary driver for gym closures, noting that the number of shutdowns has exceeded pandemic-era levels. Meanwhile, LawTalkNews emphasizes the practical difficulties consumers face in recovering prepaid fees, advising proactive legal measures like provisional attachments to secure refunds. On the positive side, Etoday covers the commercial success of domestic athleisure brands, suggesting that while traditional exercise venues struggle, the broader "fitness lifestyle" economy remains vibrant.

Context & numbers

• Gym Closure Rate: Reported at 82% within five years of founding for many new gyms, exacerbated by GLP-1 adoption.
• Refund Policy: Full cash refunds are legally mandated for remaining membership periods, including those paid via livelihood support funds.
• Athleisure Sales: Lemutong’s Mary Jane line achieved 11 billion KRW in sales (Aug 2026), up 110% YoY.
• Unit Sales: Top-selling models include 'Sweet' (150k pairs) and 'Let’s' (100k pairs).

On the radar

• JTBC Seoul Marathon: Registration details for the major November marathon continue to be finalized, with early access for KB Marathon Card members already concluded.
• Autumn Fitness Trends: International outlets are beginning to highlight autumn-specific trends, such as hybrid training and reformer pilates, which may influence Korean studio offerings in Q4.