Fitness Wearables: Garmin, Whoop, Oura, Apple Watch Health — 2026-10-24
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Huawei Japan launched its new HUAWEI WATCH GT 7 and WATCH 6 series, highlighting 21-day battery life and enhanced health tracking. Meanwhile, Garmin's new CIRQA band is gaining traction as a subscription-free alternative to Whoop, and WHOOP continues to expand its AI-driven analytics features.
Fitness Wearables: Garmin, Whoop, Oura, Apple Watch Health — 2026-10-24
Top developments
Huawei Japan unveils new Watch GT 7 and Watch 6 series
On October 21, 2026, Huawei Japan held its second-half flagship product launch, introducing the HUAWEI WATCH GT 7, GT 7 Pro, and the new HUAWEI WATCH 6. The devices feature a new "Body Status" health management function and, in the case of the 46mm models, a battery life of approximately 21 days under normal usage conditions. The WATCH GT 7 Pro also introduces improved skiing and snowboarding slide analysis features.
Garmin CIRQA band offers subscription-free health tracking
Garmin’s new screen-free CIRQA band has been reviewed as a direct competitor to subscription-heavy devices like Whoop. The band integrates sleep, Heart Rate Variability (HRV), and ride data directly into the Garmin Connect app without requiring a paid membership, appealing to users seeking WHOOP-style analytics without recurring costs.
WHOOP integrates AI for trend analysis
WHOOP has updated its platform to include AI-driven chart generation, allowing users to ask questions about their data trends and receive visual charts alongside plain-language explanations. This feature aims to simplify the interpretation of complex physiological metrics over time.
Local view
Japan Japanese tech media have focused heavily on Huawei’s new releases, with outlets like Impress Watch and MyNavi News highlighting the "Body Status" monitoring and the competitive battery life of the WATCH GT series. Toyo Keizai noted that Huawei’s smartwatches have reached a global top position, attributing success to long battery life and continuous 24-hour measurement capabilities. Additionally, local comparisons of sleep tracking accuracy suggest that while devices like the Apple Watch are popular, users are increasingly scrutinizing the discrepancy between subjective sleep feelings and algorithmic scores.
Context & numbers
Garmin MARQ Gen 3 Pricing Garmin launched the MARQ Gen 3 on October 13, 2026. The lineup consists of six editions priced between $2,500 and $3,100, featuring LTE calls, SOS, and satellite messaging via inReach.
Huawei Battery Specifications The new HUAWEI WATCH 46mm models are advertised with a battery life of approximately 21 days under normal usage, positioning them as strong contenders in the long-endurance segment.
On the radar
- WHOOP Trademark Filings: In September 2026, WHOOP filed trademarks for "WHOOP CONNECTED CARE," "WHOOP ONE," "WHOOP PEAK," and "WHOOP LIFE," suggesting upcoming changes to its membership tiers or service offerings.
- Privacy Backlash: Following Oura's IPO delay, there is growing media attention on privacy concerns regarding AI wearables from major tech companies, with calls for greater transparency in data handling.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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