Home Decor Retail: Zara Home, H&M Home, Muji and Nitori — 2026-09-27

Top developments

Zara Home's "Atlas of Desire" with Guadagnino goes live

Zara Home put the "Atlas of Desire" collection, created with filmmaker Luca Guadagnino and designer Stefano Baisi, on sale on September 26. The collection spans more than 200 pieces — furniture, lighting, textiles, tableware and clothing — with prices running from a €9.99 cup to an €8,800 sofa.

The full presentation in Milan drew a high-profile crowd: Marta Ortega and her husband Carlos Torretta hosted an exclusive event, with guests including Jamie Bell, Kate Mara, Chase Sui Wonders and Anna Dello Russo. The Milan launch underscored Inditex's strategy of treating home decor launches with fashion-week-level visibility.

MUJI launches a compact personal sofa

Ryohin Keikaku announced the "Yuttari (roomy) Personal Sofa," launched this week, designed to pair comfortable lounging with a compact footprint suited to small Japanese living spaces.

Nitori refreshes fall line with eight new coordinations

Nitori Holdings announced this week that alongside new products it is rolling out eight new room coordinations for autumn, including a vintage-style theme for 2026 — leaning into image-based styling suggestions to help customers start room makeovers with a single item.

Wayfair's Semi-Annual Members Sale closes out September discounting

Wayfair's Wayfair Rewards Semi-Annual Members Sale wound down this week (ending around September 23–24), with discounts up to 80% across living room furniture, bedding, storage, lighting and outdoor categories, plus extra member savings on select items. Forbes Vetted also flagged the same promotion as the top Wayfair discount event of the week.

Inditex trims its store network as sales climb

Spanish financial press reported on September 20 that Inditex is cutting its physical footprint — with 47 fewer Zara stores while low-cost banner Lefties added 13 locations — bringing the group to 5,444 stores in the first half, even as H1 sales rose 7.6% to €19.755 billion. The reshaping of the store base is relevant context for where Zara Home's retail presence is headed.

Local view

Spanish media have leaned heavily into the Zara Home x Guadagnino story this week. Demócrata highlighted the collection's price arc ("de una taza de 9,99 euros a un sofá de 8.800"), while La Voz de Galicia covered the Milan presentation as a society event hosted by Marta Ortega.

In Japan, Nikkei Business (via Yahoo! News) ran a piece on why MUJI's earphones sell, drawing on a new book about Ryohin Keikaku's product development and noting that the company increasingly hires executives from Fast Retailing and Nitori — a signal of intensifying talent competition among Japan's home-goods leaders.

Context & numbers

• Zara Home x Guadagnino "Atlas of Desire": 200+ pieces, €9.99 to €8,800, on sale from September 26
• Inditex H1 2026: sales €19.755 billion (+7.6%), 5,444 stores at period end
• Ryohin Keikaku (MUJI) FY2025/8: revenue ¥784.6 billion (+18.6%), operating profit ¥73.8 billion (+31.5%) — a record, framing the current momentum behind this week's Nitori-style sofa launches
• Nitori Holdings consolidated sales of ¥928.8 billion make it the largest player in Japan's furniture/interior sector

On the radar

• MUJI's fall lighting push: Kyodo reported a new six-piece lighting series arriving in early September in materials from paper lanterns to glass — expect continued lighting assortment expansion through fall
• Zara Home nostalgia-driven textiles (grandmother-style floral cushions and bedspreads in five colors) are trending in Spanish media — a possible seasonal sales driver for the brand's bedding category;
• Ryohin Keikaku's monthly sales flash for August 2026 (domestic segment) is published on its IR page — watch the next release for MUJI's post-launch trajectory
• Holiday-season sales at Wayfair: the Epic Fall Sale window just closed; clearance-event watchers expect the next discount wave as Q4 gifting season ramps up