Japanese Organising: KonMari, Muji-Style and Decluttering — 2026-10-24
Muji launched its autumn "Muji Week" sale on October 23, driving immediate consumer interest in storage solutions like the ¥490 storage bag and new winter apparel. Simultaneously, Japanese media highlighted a shift in tidying philosophy, with experts advising against common "NG" behaviors such as increasing storage units to manage clutter.
Japanese Organising: KonMari, Muji-Style and Decluttering — 2026-10-24
Top developments
Muji Week 2026 Launches with 10% Discount and New Storage Focus
On October 23, 2026, Muji launched its "Muji Week" autumn sale, offering 10% off for members. The event features new autumn/winter skincare, chocolate sweets, and warm innerwear. Media outlets like Travel Watch and Livedoor News highlighted the "Top 50 Name Products" curated by Muji’s official Instagram, emphasizing storage items that help clear gaps and maximize space.
Nitori Opens World’s Largest Flagship Store in Umeda
Nitori announced the opening of its Umeda Chayamachi store on October 30, 2026. This location will be the world’s largest Nitori flagship, spanning eight floors and offering furniture, apparel, and gadgets. This expansion underscores the competitive landscape in Japanese home goods, where storage and organization are key differentiators.
Expert Advice: Avoid "NG" Tidying Behaviors
ESSE-online published advice from organizing advisor Fujinao on October 23, 2026, warning against common mistakes that lead to persistent clutter. The expert identified "adding more storage" and "placing items in the living room" as counterproductive strategies. Instead, the focus should be on changing how items are held and placed to prevent the living space from becoming messy again.
Muji’s "Laundry Name Item" Doubles as Storage
Roomie featured a review on October 22, 2026, of a Muji product that serves as both a laundry solution and a storage unit. The article highlights how this "name product" allows users to wear knitwear without worry, integrating cleaning and storage into a single, efficient workflow for minimalist living.
Local view
Local Japanese media is currently focused on practical, cost-effective storage solutions during the Muji sale period. Orange Page (October 22) recommended pairing a ¥490 storage bag with casters to create "divine storage" for heavy items like encyclopedias or emergency water, a tip endorsed by organizing pros. Meanwhile, Yomuno (October 21) emphasized Muji’s ¥99 clear cases as being cheaper than 100-yen shop alternatives, reinforcing the trend of high-quality, low-cost organization.
Context & numbers
The Housekeeping Association reported that as of October 2026, there are 222,605 certified "Seiri Shuno Advisor" (Organizing and Storage Advisors) in Japan. This includes 205,350 Level 2 advisors and 17,255 Level 1 advisors. The profession remains popular, with the Level 2 certification being the most accessible entry point.
On the radar
- Nitori Umeda Opening: The world’s largest Nitori store opens October 30, 2026, in Osaka.
- 30-Day Decluttering Game: Western media is circulating a "30-day game" concept that claims to clear 465 items, though experts warn of potential pitfalls.
- Danshari Method: Recent coverage continues to position Danshari as a more rigorous alternative to KonMari, focusing on "refusing, discarding, and separating" rather than just "sparking joy".
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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