Latin Music: Reggaeton, Corridos and the Grammys — 2026-09-11
Peso Pluma has overtaken Bad Bunny as the leading finalist for the 2026 Billboard Latin Music Awards, signaling a major shift in industry recognition toward regional Mexican music. Meanwhile, Natanael Cano continues to defy government pressure regarding "narcocorridos," while reggaeton tours expand across Latin America with major festivals confirmed in Uruguay and Venezuela.
Latin Music: Reggaeton, Corridos and the Grammys — 2026-09-11
Top developments
Peso Pluma Leads 2026 Billboard Latin Music Awards Finalists
On September 9, 2026, Billboard announced the finalists for the 2026 Billboard Latin Music Awards, with Peso Pluma taking the top spot with 17 nominations. He is followed by Tito Double P, Fuerza Regida, and Karol G. This marks a significant change from the previous year, when Bad Bunny shattered records with 27 nominations. The shift highlights how Mexican music now dominates the race, reflecting a broader trend where regional Mexican genres are challenging the long-standing dominance of reggaeton and Latin pop in award ceremonies.

Natanael Cano Defies Government Ban on Corridos Tumbados
In early September 2026, singer Natanael Cano released his new album "Natanael Cano Vol. 1" and publicly challenged the Mexican government's restrictions on "narcocorridos." During the album presentation in Mexico City, Cano stated he would sing corridos tumbados "until they kill him," criticizing the veto on songs that reference organized crime. The controversy centers on three tracks that allegedly reference the "Los Salazar" organization linked to the Sonora Independent Cartel, reigniting debates about artistic freedom versus state censorship in Mexico.

Reggaeton Festivals Expand Across South America
The "I Love Reggaeton" festival has been confirmed for Uruguay, featuring 12 international figures including Baby Rasta & Gringo, Alexis & Fido, and Ken-Y. The event aims to revive hits from the genre's boom in the early 2000s. Simultaneously, in Venezuela, the "Legends Reggaeton Concert" has been rescheduled for November 14, 2026, at the Estadio Universitario in Caracas, following earlier cancellations due to logistical issues. These events signal a robust return of large-scale reggaeton productions to South American markets.

Local view
Mexican media outlets are heavily focusing on the cultural clash between regional Mexican music and government policy. Infobae and La Nación Digital have highlighted Peso Pluma’s dominance in the Billboard finalists as a victory for Mexican music, framing it as a shift from Puerto Rican reggaeton dominance. Conversely, Estrella Digital published a critical analysis of corridos tumbados, describing them as a social phenomenon that merges traditional narrative with modern urban beats, while noting the ongoing political tension in states like Coahuila regarding lyrical content.
Context & numbers
- Billboard Nominations: Peso Pluma secured 17 finalist spots, compared to Bad Bunny’s previous record of 27 in 2025. Other top finalists include Tito Double P and Fuerza Regida.
- Streaming Trends: Música mexicana has solidified its position as one of the most streamed Latin genres in the U.S., continuing the trend established in 2024 where it surpassed other traditional categories in streaming volume.
- Touring: Bad Bunny concluded his "Debi Tirar Mas Fotos" world tour with final dates in Puerto Rico in late August 2026, setting the stage for the next cycle of stadium tours in 2027.
On the radar
- Premios Juventud 2026: Carín León led the nominations for the upcoming Premios Juventud, followed by Beéle, Kany García, and Rauw Alejandro. The ceremony is expected to further highlight the crossover between regional Mexican and urbano artists.
- Latin Grammy Eligibility: The online entry process for the 27th Annual Latin Grammy Awards is currently open for recordings released between June 1, 2025, and May 31, 2026. Artists like Karol G and Bad Bunny are expected to submit key works from their recent album cycles.
- Paulo Londra in Buenos Aires: Argentine artist Paulo Londra announced a major closing show for his 2026 tour in Buenos Aires, with tickets going on sale in mid-September.
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