Lego and Brick Collector Secondary Market — 2026-09-02
LEGO Group reported record first-half 2026 revenue of DKK 41.9 billion, driven by strong sales in both high-end and value segments, signaling sustained demand that supports secondary market stability. Meanwhile, the German collector community is buzzing over September's new releases, including Batmobile and Star Trek sets, while US fans prepare for the upcoming Brick Fan Event in Nashville.
Lego and Brick Collector Secondary Market — 2026-09-02
Top developments
LEGO Group posts record H1 2026 financials
On August 25, 2026, LEGO Group announced its first-half results, revealing a 21% increase in revenue to DKK 41.9 billion and a 22% rise in operating profit. CEO Niels Christiansen highlighted strong performance across both premium and affordable price points, with licensed themes like Star Wars, Pokémon, and new partnerships like KPop Demon Hunters driving growth. This robust primary market performance suggests continued high demand for new releases, which often correlates with tighter supply and higher premiums for retired sets on the secondary market as collectors compete for limited stock.
Adult fan demand boosts resale potential
A Guardian article published on August 30, 2026, highlights the growing influence of adult fans (AFOLs) on LEGO's bottom line, describing their hobby as "therapy by stealth." The report notes that adults rediscovering the hobby are significantly boosting sales, particularly for complex and nostalgic sets. For the secondary market, this demographic shift is critical; adult collectors are more likely to invest in sealed, retired sets as long-term assets, potentially sustaining or increasing the annualized appreciation rates seen in historical data, which have averaged around 11% since 1987.
September releases ignite German collector interest
German-language outlet Stonewars.de reported on September 1, 2026, that the September 2026 LEGO wave has officially launched in the online shop. Key releases include the Batmobile, Star Trek, and SpongeBob sets. The immediate availability and high interest in these new themes can temporarily divert collector attention and capital from the secondary market, but historically, successful new releases also reinforce brand relevance, ensuring long-term interest in the franchise and its retired inventory.
Local view
In Germany, the collector community is actively discussing the new September releases on platforms like Stonewars.de, with a focus on exclusive online sets. Additionally, Giga.de reported on September 2, 2026, that certain LEGO Minifigures now command prices in the thousands of euros, comparing their value to used cars. This highlights the extreme variance in the secondary market, where specific niche items can appreciate independently of broader set trends.
Context & numbers
- Revenue Growth: LEGO Group revenue increased by 21% in H1 2026 to DKK 41.9 billion.
- Profit Growth: Operating profit rose by 22% in the same period.
- Product Volume: Over 330 new products were released in H1 2026.
- Historical Appreciation: A study cited by Superflip.ai notes an average annualized appreciation of roughly 11% for retired sets between 1987 and 2015.
On the radar
- Brick Fan Event Nashville: Scheduled for October 3-4, 2026, at the Nashville Fairgrounds Expo Hall. This event is expected to drive local secondary market activity and collector networking.
- BrickCon 2026: Tickets are currently available for the 25th anniversary convention taking place September 12-13, 2026, at the Meydenbauer Center in Bellevue, Washington.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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