Lego and Brick Collector Secondary Market — 2026-09-14
The LEGO Group reported record first-half 2026 financial results, with revenue up 21% to DKK 41.9 billion, signaling sustained demand that supports secondary market valuations. Meanwhile, the adult fan community continues to expand with new conventions debuting in San Antonio and Wilmington, while German media highlights significant price appreciation for specific minifigures and new September releases.
Lego and Brick Collector Secondary Market — 2026-09-14
Top developments
Record H1 2026 Financials Signal Sustained Demand
The LEGO Group announced its financial results for the first half of 2026, revealing a 21% increase in revenue to a record DKK 41.9 billion (approx. US$6.54 billion) and a 22% rise in operating profit. CEO Niels Christiansen noted strong sales across both high-end and value pricing tiers, driven by themes like Speed Champions, Botanicals, Technic, Icons, and Star Wars. This robust primary market performance suggests continued pressure on retail stock clearance rates, potentially accelerating the timeline for retired sets to become scarce and appreciate in value on the secondary market.
Minifigure Valuations Reach Car-Level Prices
German outlet Giga.de reported that certain LEGO minifigures have appreciated in value to exceed the price of a used car, highlighting extreme volatility in the niche collector segment. The article emphasizes that while set prices are rising, individual parts—particularly rare minifigures from older or exclusive lines—are seeing disproportionate demand from adult collectors (AFOLs). This trend underscores the importance of tracking individual part prices rather than just complete set values for serious investors.
New Fan Conventions Expand AFOL Community Footprint
The adult fan ecosystem is growing geographically, with a new "Brick Convention" debuting in San Antonio at the Freeman Expo Hall on Oct. 31–Nov. 1, featuring a 10-foot LEGO castle. Additionally, the Wilmington Brick Convention is scheduled for next month, showcasing massive model cities and operational trains. These events serve as critical networking hubs for collectors and resellers, often influencing local market liquidity and providing venues for rare set trades that bypass online platform fees.
September 2026 Releases Enter Market
LEGO’s September 2026 wave, including the SpongeBob SquarePants: Bikini Bottom set (11386) and the Tim Burton Batman Returns Batmobile (76355), is now available. Early resale data from platforms like BrickFanatics indicates immediate discounting on some sets online, which may affect short-term flip margins but sets the baseline for future retirement value assessments. Collectors should monitor how quickly these specific high-profile pop-culture sets clear retail inventory.
Local view
German media continues to provide granular analysis of the European market. Stonewars.de detailed the September 2026 release schedule, noting the immediate availability of exclusive sets in the LEGO Online Shop as of early September. Meanwhile, Giga.de highlighted a "double savings" promotion at MediaMarkt, indicating competitive pressure in brick-and-mortar retail that may impact resale arbitrage opportunities for common sets.
Context & numbers
- Revenue Growth: LEGO Group H1 2026 revenue increased by 21% year-over-year.
- Product Volume: The company launched over 330 new products in the first half of 2026.
- Market Trends: Secondary market supply is tightening post-retirement, with early signals suggesting retirement timelines may continue to shorten, benefiting holders of sealed inventory.
On the radar
- San Antonio Brick Convention: Scheduled for Oct. 31–Nov. 1, 2026, this new event may become a key regional hub for AFOL trading.
- Wilmington Brick Convention: Upcoming next month, featuring large-scale MOCs that could drive local interest in specific themes like trains and cities.
- Q3 Retail Promotions: Monitor major retailers like MediaMarkt and Amazon for aggressive discounts on new September releases, which can temporarily depress secondary market prices before long-term appreciation resumes.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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