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Madagascar Vanilla Prices and Sava Region — 2026-10-22

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Top developments

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141 Exporters Approved for 2026-2027 Campaign

On Monday, October 19, 2026, the Ministry of Commerce and Consumption published the first list of 141 operators authorized to export vanilla for the 2026-2027 campaign. This move is designed to diversify export markets and increase competition among buyers, potentially offering better terms to producers in the Sava region.

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Producers Regain Hope with New Licensing Structure

Local media reports that vanilla producers are expressing renewed optimism following the announcement of the new exporter list. The government’s strategy aims to break previous monopolies and ensure a more transparent supply chain, which is critical for maintaining quality standards in the curing process.

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Mixed Reviews on "Refondation" Strategy

While the expansion of approved exporters is seen as a positive step for market access, some analysts describe the overall "Refondation" (refoundation) of the vanilla sector as having mixed results. The challenge remains to balance the increased number of licensees with effective oversight to prevent price manipulation and ensure fair trade practices.

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Local view

Malagasy press highlights the government's intent to use the new licensing system to stimulate competition. Madagascar-Tribune notes that the list was published just days before the campaign's full operational ramp-up, signaling urgency in restoring order to the export sector. Midi Madagasikara emphasizes that this is the "restart" for the export campaign, with the ministry taking direct control of the licensing process to ensure compliance with the new floor price regulations.

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Context & numbers

• Floor Price: The government restored a floor price of 10,000 Ariary/kg for long green vanilla in June 2026 to protect farmers from global price slumps.
• Reference Export Prices: To prevent excessive drops, reference export prices were set at USD 15/kg for vanilla powder, USD 25/kg for red vanilla, and USD 50/kg for gourmet black vanilla.
• Global Market Trends: The global vanilla bean market is projected to grow at a CAGR of 7.5% through 2033, driven by demand for natural flavors, though 2026 prices remain at decade lows.

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On the radar

• Cyclone Recovery: The Sava region is still recovering from back-to-back cyclones in early 2026 (Fytia and Gezani), which damaged infrastructure and crops. The impact on the current harvest volume is being closely monitored by importers.
• Supply Tightening: Reports indicate that cyclone losses and strict regulation are tightening supply, which may lead to a rise in global prices despite the current low baseline.
• Sourcing Shifts: Major flavor houses are increasingly prioritizing traceable ingredients, with the sustainable flavor sourcing market expected to reach USD 4.5 billion by 2036.