Japan's Pets: Ageing Dogs, Shiba Boom and Pet Housing — 2026-10-06
Japan’s pet housing market continues to expand, with pet-friendly rental listings in the Greater Tokyo Area reaching 30% of available properties for the first time. Simultaneously, new care models are emerging, including a Kanagawa nursing home allowing residents to keep their pets on-site, addressing the needs of Japan's ageing population and their companion animals.
Japan's Pets: Ageing Dogs, Shiba Boom and Pet Housing — 2026-10-06
Top developments
Pet-friendly rentals reach 30% share in Tokyo metropolitan area
Data released by LIFULL HOME'S on October 5, 2026, reveals that the proportion of pet-friendly rental listings in the Greater Tokyo Area (Tokyo, Saitama, Chiba, Kanagawa) rose to 30.0% during the first seven months of 2026. This marks a significant increase from previous years and reflects a steady five-year trend of expanding "pet coexistence" housing stock. The surge is driven by landlords recognizing the value of long-term tenancies among pet owners, despite higher initial fit-out costs.

Kanagawa nursing home allows pets to stay with residents
The Japan Times reported on October 6, 2026, that a nursing home in Kanagawa Prefecture has begun welcoming pets into its facility, allowing elderly residents to live with their dogs and cats. This initiative addresses a critical barrier for seniors entering care facilities, where separation from companions often causes significant emotional distress. As Japan’s population ages, such integrated care models are gaining attention as a way to improve quality of life for both humans and their aging pets.

Shiba Inu abuse scandal sparks regulatory scrutiny in China
Nikkan SPA! published an investigation on October 4, 2026, detailing how Shiba Inu dogs are being sold at abnormally low prices (as low as 1,400 RMB) on Chinese flea market apps, sometimes involving dead animals labeled for "specimen use." The report highlights the dark side of the global Shiba boom, raising concerns about cross-border animal welfare standards and the potential impact on the reputation of Japanese breeders. While this is a foreign market issue, it underscores the need for stricter export controls and ethical branding for Japanese breeds.
Local view
Local real estate media and stakeholders are closely monitoring the shift in rental dynamics. LIFULL, a major Japanese housing information provider, notes that while supply is increasing, demand remains robust due to the high percentage of households owning pets. The data suggests that "pet-friendly" status is becoming a standard expectation rather than a niche feature in urban rental markets.
Context & numbers
- Pet Ownership: According to the latest Pet Food Association survey (2025), there are approximately 6.82 million dogs and 8.84 million cats in Japan. Dog numbers have stabilized after years of decline, while cat numbers remain high.
- Housing Supply: The 30% figure for Tokyo-area pet-friendly rentals represents a significant milestone, up from roughly 20% in the early 2020s.
- Quarantine Rules: For those relocating to Japan, the standard quarantine period for pets is waived if all import requirements are met, but the process can take up to 181 days for non-rabies-free countries.
On the radar
- Pet Relocation Trends: With international travel fully normalized, guides for bringing pets to Japan are seeing renewed interest, particularly regarding the strict rabies-free status requirements.
- Senior Pet Care Products: Market analysis indicates a growing segment for senior-specific pet food and care services, driven by the increasing average lifespan of domestic pets in Japan.
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