Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-10
The global pet tech market is projected to nearly triple in value by 2033, driven by AI-powered health monitoring and connected care devices. This week, new product launches from IFA 2026 highlighted a shift toward automated wet food dispensers and AI-driven health ecosystems, while recent market analyses confirmed robust growth forecasts for smart wearables.
Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-10
Top developments
Global Pet Tech Market Forecast to Reach $25.18 Billion by 2033
A new market report released on September 8, 2026, projects the global pet tech market will grow from $8.77 billion in 2025 to $25.18 billion by 2033, representing a CAGR of 14.61%. The growth is attributed to increased adoption of smart pet wearables, GPS tracking, and AI monitoring systems, with significant expansion expected in the United States and Japan. This forecast underscores the industry's transition from novelty gadgets to essential connected pet care infrastructure.
PetSuper Debuts AI-Powered Health Ecosystem at IFA 2026
On September 9, 2026, smart pet technology brand PetSuper made its debut at IFA Berlin, showcasing a portfolio focused on AI-powered pet health management. The company presented its vision for an integrated ecosystem that moves beyond basic hardware tracking to predictive health insights, aiming to help owners understand their pets' well-being through connected devices. The launch highlights the competitive pressure on existing players to integrate artificial intelligence into their core hardware offerings.
Neakasa Launches Automated Wet Cat Food Feeder at IFA
Neakasa unveiled a new automatic wet cat food feeder at IFA 2026, described by reviewers as an "Instant Pot for cats." Announced around September 9, 2026, this device addresses a longstanding gap in the smart feeder market, which has traditionally struggled with preserving fresh, wet food without spoilage. The launch signals a move toward more complex dietary management solutions for cats, leveraging heating or preservation technology to automate fresh meals.
Updated Reviews Highlight Top GPS Trackers for 2026
Recent testing published in early September 2026 reaffirmed the dominance of devices like the Fi Mini and Tractive in the GPS tracker category. CNET’s latest review, updated within the last week, emphasizes accuracy and battery life as key differentiators, noting that modern trackers now seamlessly integrate with smartphone apps for real-time location and activity monitoring. These reviews serve as critical consumer guides as the market saturates with lower-cost alternatives.
Local view
In South Korea, coverage of the IFA 2026 launches focused heavily on PetSuper’s entry into the market, with local wire services translating the brand's "AI-based pet health management" narrative for domestic consumers. Korean media outlets highlighted the shift from simple hardware connectivity to sophisticated health analytics, reflecting local interest in premium, tech-integrated pet care solutions.
Context & numbers
- Market Size: The global pet tech market was valued at $8.77 billion in 2025 and is projected to reach $25.18 billion by 2033.
- Growth Rate: The sector is expanding at a Compound Annual Growth Rate (CAGR) of 14.61% during the 2026–2033 forecast period.
- Key Regions: The United States and Japan are identified as the primary drivers of growth in smart wearables and GPS tracking segments.
On the radar
- Post-IFA Product Availability: Products showcased at IFA 2026, including the Neakasa wet food dispenser and PetSuper ecosystem devices, are expected to announce retail availability and pricing in the coming weeks.
- Holiday Season Discounts: Retailers are beginning to preview Black Friday deals for major pet tech brands like Litter-Robot, with early coupon guides appearing in late September.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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