Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-19
Smart pet technology continues its rapid expansion, with the global market projected to reach $25.18 billion by 2033. Recent developments highlight a shift toward AI-driven health monitoring and connected ecosystems, as seen in PetSuper’s debut at IFA 2026 and the rise of AI-based veterinary apps like 'Cat-chi'.
Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-19
Top developments
Market Forecast Hits $25 Billion Milestone
The global pet tech market, valued at $8.77 billion in 2025, is expected to grow at a CAGR of 14.61% to reach $25.18 billion by 2033. This growth is driven by increasing digitization of pet care, specifically in smart wearables, GPS tracking, and AI monitoring segments.
PetSuper Debuts AI Ecosystem at IFA 2026
At IFA 2026, smart pet tech brand PetSuper showcased its first major international exhibition presence, unveiling a suite of connected devices and an AI-based pet care ecosystem. The company focused on intelligent hardware designed to improve daily care through data-driven insights, marking a trend toward holistic, software-integrated hardware solutions.
AI Veterinary App 'Cat-chi' Gains Global Traction
South Korean startup Discernment reported that its AI app 'Cat-chi', which analyzes cat behavior to infer health causes and build Personal Health Records (PHR), has launched in 175 countries and is actively used in 40. The app has achieved a 7% paid conversion rate and is preparing for seed investment, signaling investor interest in AI-driven preventive pet healthcare.
Trend Analysis Highlights Smart Litter Boxes and Collars
Trend platform Treendly identified "Smart Litter Box" and "Smart Dog Collar" as key macro trends in September 2026. These categories are experiencing heightened search volume and consumer interest, driven by the desire for automated hygiene solutions and real-time location tracking via collar-mounted cameras and GPS.
Local view
In South Korea, media coverage highlights the international success of local startups. Waltale detailed how Discernment’s 'Cat-chi' app achieved significant traction in the US and European markets before seeking further funding, positioning it as a key player in the global AI pet health sector. Meanwhile, Kmkj.kr (National Journalist News) covered PetSuper’s strategic entry into the European market via IFA, emphasizing the brand’s focus on "AI-based smart pet ecosystems" rather than isolated gadgets.
Context & numbers
- Market Size: The global pet tech market is projected to hit $25.18 billion by 2033, up from $8.77 billion in 2025.
- App Performance: The 'Cat-chi' AI health app reports a 7% paid conversion rate across its active user base in 40 countries.
- Consumer Deals: Major retailers are offering discounts on established smart litter robots, with Litter-Robot bundles seeing up to $250 off this week, indicating competitive pricing pressure in the mature segment of the market.
On the radar
- Viabot Series A: While primarily an outdoor cleaning robot startup, Viabot’s recent $24 million Series A raise (led by Walden International) may influence adjacent robotics tech, including autonomous outdoor pet waste management solutions, given the overlapping sensor and navigation technologies.
- IFA 2026 Aftermath: Expect follow-up reviews of PetSuper and other IFA debutants as early units reach consumers in late September and October.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
Powered by
