Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-12
IFA 2026 in Berlin showcased a surge in AI-driven pet care, with brands like PetSuper unveiling integrated ecosystems combining hardware with health analytics. Meanwhile, the global pet tech market is projected to nearly triple in value by 2033, driven by smart wearables and connected devices.
Pet Tech: Trackers, Cameras, Litter Robots and DNA Tests — 2026-09-12
Top developments
PetSuper Debuts AI-Powered Ecosystem at IFA 2026
On September 9, 2026, smart pet technology brand PetSuper made its debut at IFA 2026 in Berlin, showcasing a vision for an AI-powered smart pet ecosystem. The company presented its connected smart pet portfolio, emphasizing the integration of hardware with data-driven health management to enhance everyday pet care. This launch highlights the industry's shift from standalone gadgets to holistic, interconnected platforms
Neakasa Launches Automatic Wet Food Feeder
Neakasa introduced a new type of automatic wet cat food feeder at IFA 2026, reported by CNET on September 10. The device functions similarly to an "Instant Pot for cats," addressing the long-standing challenge of automating fresh or wet food dispensing, which has historically been difficult for smart feeders to handle effectively. This innovation targets owners seeking to automate feeding schedules without relying solely on dry kibble
CNET Publishes Updated 2026 Pet Tech Roundup
CNET released its latest staff picks for the best pet tech gadgets of 2026 on September 11, featuring hands-on testing results for GPS trackers, cameras, and smart feeders. The review emphasizes the importance of real-world testing with actual pets to evaluate battery life, app connectivity, and durability, providing consumers with verified recommendations amid a crowded market
Local view
South Korean financial media outlets, including Financial Economy Plus (kndaily.co.kr), covered PetSuper’s IFA debut on September 11, highlighting the brand’s expansion into the European market and its strategy of combining smart hardware with AI-based health management platforms. The coverage notes the growing interest in "connected" pet products that offer more than just basic tracking or feeding functions
Context & numbers
The global pet tech market was valued at US$ 8.77 billion in 2025 and is expected to reach US$ 25.18 billion by 2033, growing at a CAGR of 14.61% during the forecast period (2026–2033). Key growth drivers include smart pet wearables, GPS tracking, AI monitoring, and connected pet care solutions, with significant market expansion anticipated in both the United States and Japan
On the radar
- Post-IFA Product Rollouts: Expect further details and pricing announcements from IFA 2026 exhibitors like PetSuper and Neakasa as they prepare for global retail launches in Q4 2026.
- Holiday Season Promotions: With September approaching, retailers may begin early promotions for pet tech bundles, following recent trends of discounts on litter robots and camera subscriptions noted in late August
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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