Gyeongsang Wellness Tourism (10/5/2026)
Sancheong County in Gyeongsangnam-do is promoting its K-wellness healing tourism industry using Donguibogam Village and Jirisan, while 2026 wellness trends highlight personalization and science-backed health care.
Key Findings

Sancheong County's Wellness Tourism Development Plan
Sancheong County in Gyeongsangnam-do is actively working to foster the K-wellness healing tourism industry by connecting Donguibogam Village and Jirisan. On October 3, it was reported that Sancheong County is pushing to designate a wellness industry zone centered around Donguibogam Village.

This initiative aims to develop premium healing tourism products for domestic and international visitors by combining traditional oriental medicine assets from Donguibogam with the natural healing environment of Jirisan. This strategy shows that wellness tourism in the Gyeongsang region is evolving beyond simple health products into a comprehensive tourism experience that blends culture and nature.
Detailed Analysis
Shifting Directions in Wellness Trends
Wellness trends in 2026 are reshaping around personalization, science-backed approaches, and sustainability. Moving away from past trend-following methods, personalized health management has become crucial, and this shift is expected to directly impact the development of wellness tourism products in the Gyeongnam region.
In particular, wellness is no longer viewed simply as the absence of illness, but as a concept pursuing total well-being in physical, mental, and emotional balance. Sancheong County's healing tourism project based on Donguibogam Village serves as a prime example of realizing this holistic wellness concept.
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