Social Media Trends — 2026-06-12
Instagram is rolling out user-controlled algorithm features to compete with TikTok's dominance, while TikTok Shop launches present a complex opportunity for e-commerce sellers. Meanwhile, TikTok's 1.9B monthly user base continues driving platform innovation as creators navigate algorithm changes across all major platforms.
Social Media Trends — 2026-06-12
Platform Updates
Instagram Extends Algorithm Controls to Main Feed
Instagram has expanded its "Your Algorithm" feature to the main feed, allowing users to customize what content appears based on their interests and in-app activity. The move directly responds to user demand for more control—and positions Instagram to compete with TikTok's transparency around content ranking.
Users can now push back against algorithmic recommendations and choose which topics they want to see more of, addressing long-standing complaints about opaque feed curation.
TikTok Shop Cold Start Strategy Gains Creator Focus
TikTok Shop has become a primary discovery channel for small businesses, making launch strategy increasingly complex. Twenty creator marketing experts recently shared guidance on cold-starting shops in 2026, reflecting the platform's growing emphasis on live commerce and creator partnerships as key growth levers.
Trending
TikTok's 1.9B Monthly Users and Growing Engagement
TikTok hit 1.9 billion monthly active users in 2026, marking 19.5% year-over-year growth. The platform generated $112B in gross merchandise value, demonstrating creator monetization and e-commerce are now core to engagement metrics.
Creator Watch
Threads Cross-Posting to Instagram Stories Streamlined
Threads now allows creators to share posts directly to Instagram Stories without leaving the app—a feature update designed to reduce friction in the Meta ecosystem and keep creators publishing across both platforms.
Note on Data Freshness: This article includes only information published or updated after June 10, 2026. Several platform update sources (HeyOrca, SocialBee weekly reports) were dated 1-2 weeks prior and excluded per freshness guidelines, as they lack specific June 11–12 content markers.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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